facebook keywords

13 years ago

When doing facebook ads, you are generally using pages people "LIKE" in place of keywords... This is because it's obviously not a search engine; so for any campaign you are building, think in terms of things or people that get "liked" on facebook, not actual keywords.

Thanks

Signature

[STAY TUNED] Get My Next WSO Soon!

{{ DiscussionBoard.errors[3467566].message }}

ChrisBa

13 years ago

Originally Posted by Alex Arseniy

Hey warriors,

I was told a while back that while doing ppc with different platforms its better to not have too much keywords..

I was also recently told that when doing facebook advertising, its better to have as much relevent keywords as possible..

So I'm just making sure, is this all correct?

You want to keep it as relevant as possible, then come up with different ads and track different for other keywords.. keep your ads and keywords as related as possible (even the lp if possible)

Thanks

Signature

$ POPS GUIDE - YOUR FIRST CONVERSION GUARANTEED! $

{{ DiscussionBoard.errors[3467742].message }}

CarlosG

13 years ago

Facebook is a demographic based advertising platform.. you can use interests and ages instead of keywords it's a different beast all together.

Thanks
1 reply

{{ DiscussionBoard.errors[3467859].message }}

Jason Clay

13 years ago

Alex,

If you haven't done so already, I would just grab a free $xx or $xxx voucher for Facebook Social Ads and experiment with the interface. You'll find that it is much easier to work with than Adwords or Microsoft adCenter.

Thanks
1 reply

Signature

Click Here Now For All Of Your Internet Marketing Needs!

{{ DiscussionBoard.errors[3467879].message }}

Alex Arseniy

13 years ago

Originally Posted by Josh Rossdale

Alex,

If you haven't done so already, I would just grab a free or voucher for Facebook Social Ads and experiment with the interface. You'll find that it is much easier to work with than Adwords or Microsoft adCenter.

If you would give me more info on where to get these vouchers then that would be extremely awesome

Thanks
1 reply

{{ DiscussionBoard.errors[3469140].message }}

PPC-Coach

13 years ago

Just make sure your target pool of users is large enough to bother with.

If you get 50 showing after adding all your keywords and demographics then it might not be worth your time.

Thanks
1 reply

Signature

The New Facebook Pixel Got You Down?
Click Here For A Brand New Guide

{{ DiscussionBoard.errors[3469195].message }}

Alex Arseniy

13 years ago

Originally Posted by PPC-Coach

Just make sure your target pool of users is large enough to bother with.

If you get 50 showing after adding all your keywords and demographics then it might not be worth your time.

Sorry I'm not really getting at what your trying to say...

50 showing for what?

Thanks

Thanks
1 reply

{{ DiscussionBoard.errors[3469248].message }}

williamrs 13 years ago

Originally Posted by Alex Arseniy

Sorry I'm not really getting at what your trying to say...

50 showing for what?

Thanks

PPC-Coach was talking about your target audience.

In the beginning, when testing an offer, you want to make your campaign as targeted as possible, so the idea is use many interests to reach a very specific audience.

However, as PPC-Coach said, you always have to keep an eye on the size of your target audience (it appears on the right when you're setting up a new ad). Sometimes, it may get too small after you add some interests, so you have to add more interests or remove the ones you've supplied.

While testing you can go with an audience of 10K - 15K, but once you get something going you should try to go a bit broader, because when you work with a very small target audience on Facebook you start having problems with banner blindness very soon.

William
- Thanks
Signature

Steal My Profit Strategy

>> Download Now <<
{{ DiscussionBoard.errors[3470896].message }}

corycrabb

13 years ago

Yes, good point in there it will give you complete walk throughs.

Thanks

Signature

==> Discover how to earn 100% Instant Residual Income!

(Ask to join our marketing mastermind group in facebook)

~ Enter Here ~

{{ DiscussionBoard.errors[3467884].message }}

Omid

13 years ago

Originally Posted by Alex Arseniy

Hey warriors,

I was told a while back that while doing ppc with different platforms its better to not have too much keywords..

I was also recently told that when doing facebook advertising, its better to have as much relevent keywords as possible..

So I'm just making sure, is this all correct?

I agree with second one.

Thanks

{{ DiscussionBoard.errors[3545185].message }}

CAPTCHAbiz

13 years ago

Before you even create your first FB campaign, you need to work on your mentality. Forget everything you learned from Google adwords. And let your mind get ideas of 'Likes' not 'keyword'. Some practical differentiation:

LIKE vs Keywords

> Keywords are what people search for BUT Likes are one people already like and interested to know/learn more about it (that's why they 'like' your fanpage to get updated)

> Keywords are "Cooking" "Cook Books" however same people will LIKE "I love cooking", "I love sewing" etc. In your campaign, under 'Like and Interest' column, you can start with "I love (Niche)". If you are not satisfied with the number of audience then use "I Like (Niche)", so what ever people you get are exact people who 'like' your niche and thus highly targeted.

Some further practical tips:

> Country: Only select one country in one ad campaign. Split test same ad with different country.

> GENDER: Go to quantcast.com and enter your keyword to see demographics. From my experience "Offer" such as CPA's are either targeted to Man or Women. If you are targeting both, you will get irrelevant 'views' this higher CPC (I am talking about using CPM model)

> Age: Again, from my experience go for 20+ if you are promoting FREE CPA offers such as email/zip submits or music/celebrity offer however if they need to put there credit card out (for clickbank or trial offers) the target 25-50 in age, as over 50 people are kind of "not okay" with putting out credit card on compter

> GOLDEN RULE: There is an option called "Target on there Birthday", this option alone can get you $0.02/click if used smartly. Like you can place you ad
Title: "Happy Birthday!"
Body: I know its your birthday, here's a free gift for you! This will make your day!
Image: a cute baby pic with birthday cap (only face with border)

> EDUCATION: I have seen people generally not talking about this particular field. However let me tell you, in my test i have found that "Credit Card" offers (where user need to enter credit card number) works out best when you select "College Grad".

> Workplaces : This is another golden target if used properly. Sample ad:
Target "Microsoft"
Ad Headline: Working in Microsoft?
Content: I can feel the work pressure. Why not meet new singles in your area? Click here to know how!
Image: Some geek picture with blurred microsoft logo
URL: Any dating offer (good if you can link to female profile directly, if you have selected "Interested in Men" from another option)

I just want to say that you need to create 10 ads for one offer, like in one ad change picture, in another one, change headline, in next one change content, in next one, change age range or sex etc

From "Pricing", i recommend for for "CPM" model, and keep your bid $0.05+ then the show amount, test with 100k impressions and check your CTR. If you are getting ample clicks and satisfied with CPC it shows (based on your conversion) then simply go for same campaign in DIFFERENT country to scale it.

Also, i am sharing something that i DO. all practicle. I wont offer you some "Get Fbadsfree" course here. Its for my lovely warriors. Use it!

And do i qualify to share this information?

From one of my campaign, you decide:

[ 2 ] Thanks
2 replies

Signature

GOOGLE Pays to your PAYPAL?
Get Paid Every 30 Days
CLICK HERE >>

{{ DiscussionBoard.errors[3545302].message }}

Alex Arseniy

13 years ago

Originally Posted by carsonrathi

Before you even create your first FB campaign, you need to work on your mentality. Forget everything you learned from Google adwords. And let your mind get ideas of 'Likes' not 'keyword'. Some practical differentiation:

LIKE vs Keywords

> Keywords are what people search for BUT Likes are one people already like and interested to know/learn more about it (that's why they 'like' your fanpage to get updated)

> Keywords are "Cooking" "Cook Books" however same people will LIKE "I love cooking", "I love sewing" etc. In your campaign, under 'Like and Interest' column, you can start with "I love (Niche)". If you are not satisfied with the number of audience then use "I Like (Niche)", so what ever people you get are exact people who 'like' your niche and thus highly targeted.

Some further practical tips:

> Country: Only select one country in one ad campaign. Split test same ad with different country.

> GENDER: Go to quantcast.com and enter your keyword to see demographics. From my experience "Offer" such as CPA's are either targeted to Man or Women. If you are targeting both, you will get irrelevant 'views' this higher CPC (I am talking about using CPM model)

> Age: Again, from my experience go for 20+ if you are promoting FREE CPA offers such as email/zip submits or music/celebrity offer however if they need to put there credit card out (for clickbank or trial offers) the target 25-50 in age, as over 50 people are kind of "not okay" with putting out credit card on compter

> GOLDEN RULE: There is an option called "Target on there Birthday", this option alone can get you $0.02/click if used smartly. Like you can place you ad
Title: "Happy Birthday!"
Body: I know its your birthday, here's a free gift for you! This will make your day!
Image: a cute baby pic with birthday cap (only face with border)

> EDUCATION: I have seen people generally not talking about this particular field. However let me tell you, in my test i have found that "Credit Card" offers (where user need to enter credit card number) works out best when you select "College Grad".

> Workplaces : This is another golden target if used properly. Sample ad:
Target "Microsoft"
Ad Headline: Working in Microsoft?
Content: I can feel the work pressure. Why not meet new singles in your area? Click here to know how!
Image: Some geek picture with blurred microsoft logo
URL: Any dating offer (good if you can link to female profile directly, if you have selected "Interested in Men" from another option)

I just want to say that you need to create 10 ads for one offer, like in one ad change picture, in another one, change headline, in next one change content, in next one, change age range or sex etc

From "Pricing", i recommend for for "CPM" model, and keep your bid $0.05+ then the show amount, test with 100k impressions and check your CTR. If you are getting ample clicks and satisfied with CPC it shows (based on your conversion) then simply go for same campaign in DIFFERENT country to scale it.

Also, i am sharing something that i DO. all practicle. I wont offer you some "Get Fbadsfree" course here. Its for my lovely warriors. Use it!

And do i qualify to share this information?

From one of my campaign, you decide:

Thanks thanks and again THANKS!

Thanks

{{ DiscussionBoard.errors[3545430].message }}

businesswarrior121

13 years ago

Originally Posted by carsonrathi

Before you even create your first FB campaign, you need to work on your mentality. Forget everything you learned from Google adwords. And let your mind get ideas of 'Likes' not 'keyword'. Some practical differentiation:

LIKE vs Keywords

> Keywords are what people search for BUT Likes are one people already like and interested to know/learn more about it (that's why they 'like' your fanpage to get updated)

> Keywords are "Cooking" "Cook Books" however same people will LIKE "I love cooking", "I love sewing" etc. In your campaign, under 'Like and Interest' column, you can start with "I love (Niche)". If you are not satisfied with the number of audience then use "I Like (Niche)", so what ever people you get are exact people who 'like' your niche and thus highly targeted.

Some further practical tips:

> Country: Only select one country in one ad campaign. Split test same ad with different country.

> GENDER: Go to quantcast.com and enter your keyword to see demographics. From my experience "Offer" such as CPA's are either targeted to Man or Women. If you are targeting both, you will get irrelevant 'views' this higher CPC (I am talking about using CPM model)

> Age: Again, from my experience go for 20+ if you are promoting FREE CPA offers such as email/zip submits or music/celebrity offer however if they need to put there credit card out (for clickbank or trial offers) the target 25-50 in age, as over 50 people are kind of "not okay" with putting out credit card on compter

> GOLDEN RULE: There is an option called "Target on there Birthday", this option alone can get you $0.02/click if used smartly. Like you can place you ad
Title: "Happy Birthday!"
Body: I know its your birthday, here's a free gift for you! This will make your day!
Image: a cute baby pic with birthday cap (only face with border)

> EDUCATION: I have seen people generally not talking about this particular field. However let me tell you, in my test i have found that "Credit Card" offers (where user need to enter credit card number) works out best when you select "College Grad".

> Workplaces : This is another golden target if used properly. Sample ad:
Target "Microsoft"
Ad Headline: Working in Microsoft?
Content: I can feel the work pressure. Why not meet new singles in your area? Click here to know how!
Image: Some geek picture with blurred microsoft logo
URL: Any dating offer (good if you can link to female profile directly, if you have selected "Interested in Men" from another option)

I just want to say that you need to create 10 ads for one offer, like in one ad change picture, in another one, change headline, in next one change content, in next one, change age range or sex etc

From "Pricing", i recommend for for "CPM" model, and keep your bid $0.05+ then the show amount, test with 100k impressions and check your CTR. If you are getting ample clicks and satisfied with CPC it shows (based on your conversion) then simply go for same campaign in DIFFERENT country to scale it.

Also, i am sharing something that i DO. all practicle. I wont offer you some "Get Fbadsfree" course here. Its for my lovely warriors. Use it!

And do i qualify to share this information?

From one of my campaign, you decide:

really awesome information. salute to you friend. hope you will share more information when we will face problem. thanks

Thanks

Signature

Read Ultimate CPA Evulation
How I Make $5,000 Per Day from CPA Traning

{{ DiscussionBoard.errors[3738462].message }}

misfortune13

13 years ago

nice very interesting

Thanks

{{ DiscussionBoard.errors[3545516].message }}

CAPTCHAbiz

13 years ago

Glad you like it, soon i'll share more!

Thanks
1 reply

Signature

GOOGLE Pays to your PAYPAL?
Get Paid Every 30 Days
CLICK HERE >>

{{ DiscussionBoard.errors[3545784].message }}

Alex Arseniy 13 years ago

Originally Posted by carsonrathi

Glad you like it, soon i'll share more!

I think I'm ready for more if you have any
- Thanks
{{ DiscussionBoard.errors[3578562].message }}

MikeMorgan

13 years ago

Use as many as you can . But , make sure that all the keywords are highly relevant to your main topic .

Thanks

Signature

CPA Game Changer - Coming Very Soon !

{{ DiscussionBoard.errors[3738815].message }}

facebook keywords

Trending Topics

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

Would You Go?

Any good link monetization services?

Are billboards still effective in driving customers?

My WordPress website was hacked and this is what happened