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2,200 impressions on facebook and no clicks, is it bad?

by I Can
4 replies
my last facebook campaign was:

maximum bid 1 USD:
getting 1 click per each 1,400 impressions (PPC 0.17 cents) --> I think a decent CTR

but now i am getting terrible results:

2,200 impressions and no clicks :rolleyes: it will be an bad CTR i think .30/ppc

what do you suggest to optimize my campaign?
create animated gifts to attract clicks ?

What is your average rate? :confused:
#200 #bad #clicks #facebook #impressions
  • Profile picture of the author williamrs
    If your ads have been losing performance I think that it can be the banner blindness. After seeing your ad so many times people end up getting used to it and strat ignoring it.

    So what I recommend you to do is tweak your ads, test different images and try to hit at least 0.1%.


    William

    P.S.: I don't think that you can use animated images on FB.
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  • Profile picture of the author ChrisBa
    Originally Posted by I Can View Post

    my last facebook campaign was:

    maximum bid 1 USD:
    getting 1 click per each 1,400 impressions (PPC 0.17 cents) --> I think a decent CTR

    but now i am getting terrible results:

    2,200 impressions and no clicks :rolleyes: it will be an bad CTR i think .30/ppc

    what do you suggest to optimize my campaign?
    create animated gifts to attract clicks ?

    What is your average rate? :confused:
    Really need to take a look at your offer, your ad, your demographics and just generally how you are promoting it..
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  • Profile picture of the author Themeplated
    As mentioned before, it could be banner blindness, but there's also a lot of other variables to factor in as to why you could have seen a decline in clicks.

    Also, asking for an average rate is stupid. It will vary depending on a lot of factors.
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