Facebook Ad Suggested Minimum way over my CPA payout per conversion

by cyoung75

Posted: 13 years ago 6 replies

AD NETWORKS

I have just tried to setup my first facebook ad and its for one of those free to play games.

I have gone through the process of setting it up and when I get to the section that suggests a per click price it's approximately 50% over what I would get if it converts.

Can anyone offer any advice?

#conversion #cpa #facebook #minimum #payout #suggested

Das Profi 13 years ago

Try bidding lower than the suggested minimum. Seriously I think its about that simple.
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cyoung75 13 years ago

Hi

It is possible to do that however it does warn you that you may get very few impressions
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- blackjack 13 years ago
  
  Originally Posted by cyoung75
  
  Hi
  
  It is possible to do that however it does warn you that you may get very few impressions
  
  Try changing some of your targeting options (Age, likes, education etc)
  
  Thanks
  
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allsome 13 years ago

First thing you should do is, to ask you Affiliate manager that whats the conversion rate of the offer you are going to promote

2nd whats the payout.

3rd use this formula

conversion rate of the offer/payout of the offer = Your COST PER CLICK (CPC) this is the max you can pay for each click. More than that will make you loss money.

For example :

IF i get a offer that conversion rate is 6% and the Payout is 12 USD so,

6/12= 0.5USD CPC >>> but i will usually keep it in 0.2-0.3USD for each click to get more profit.

Also remember IF the conversion rate is high and payout is less the CPC click should be less.

If you can't find conversion rate anywhere... try to do the offer for 100 clicks with the less bid to see how many conversions you get in 100 clicks. If you got 2-4 conversions that will be the conversion rate of that offer.

Best of luck with promotions.
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williamrs 13 years ago

You need to keep in mind that you don't have to be profitable right from the beginning.

Start bidding 50% of what FB suggests (low end), then try to get a good CTR (.1% or above) and start reducing your bid. The higher the CTR the lower the CPC.

However, if the payout for your offer is too low it can be better to try another one. Sometimes, it is possible to get profitable on FB with offers that pay just a dollar, but it's relatively hard, and if this is just your first campaign you may want to take an easier route.

William
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