What Are "Average" Conversion Rates for CPA Offers?
Now before some of you jump down my throat, I know that there really is no "average" conversion rate. So many factors are involved that saying, "Well, my offers have a 1.0% conversion rate" doesn't really mean anything. A person's skill and experience, the individual CPA offer, and the quality of traffic are just a few things that can determine the resulting sales conversion rate.
What I mean is this: it's much easier to get someone to submit their email address for a $50 JC Penney Gift Card than it is to get someone to purchase a $47 ebook. So, and I'm generalizing here, the conversion rates for CPA offers paying out for leads and clicks is higher than those for getting visitors to make a purchase. Correct?
Now, within CPA promotions, their are different levels of payouts. Generally, the more information/commitment you can get from the visitor, the more you will make.
So a CPA offer that pays you for just getting an email address lead is about a $1 to $2 commission.
And one where the visitor needs to input a variety of information, complete a survey, and verify with their credit card details will generally pay out higher ($5 to $20).
So I would assume that the conversion rate would be higher for the Email Submit CPA offer than the one requiring much more info from the visitor.
Based on your personal experience, what would you say are some realistic conversion rates to aim for?
1. Email and Zip Code Submits. When I'm doing my planning, I usually use a conversion rate of 20%. Meaning, for every 100 people I send to the offer, I can get 20 of them to submit their email or zip code.
Is this too high or too low? I will be sending targeted traffic, so I am pretty confident that 20% of them will convert.
2. CPAs requiring more detailed info from the visitor. These are generally survey-type promotions that pay out between $5 and $20. They are still free, but involve more work from the visitor. In planning, I use an 8% conversion rate.
3. CPAs requiring credit card verification. These tend to pay out the highest ($20+). Although there is usually no purchase required, the fact that they need to verify by submitting their credit card info would definitely weed out most visitors. For planning purposes, I use a conversion rate of 3%.
Again, I know that there is no one set "average" conversion rate, but there are numbers that you look for due to personal experience.
If you are promoting a Email Submit offer and its converting at 10%, is that good or bad?
I'm just asking for advice from those out in the battlefield. What numbers are you looking for?
Thanks in advance for you help.
KateD
P.S. I don't want people to think that I am just talking for talking's sake. Last night I finished my first landing page for a CPA Email Submit offer I am promoting. I will start driving traffic to it soon, so I'll know my conversion rate for this particular campaign. Just trying to get a feel for what to expect.
--->I can also write other fiction (horror, romance, mystery, etc). Just ask me, I don't bite. :)
--->I can also write other fiction (horror, romance, mystery, etc). Just ask me, I don't bite. :)
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