Adwords + $50 + CPA Offer + Your Help = CPA $$$$
I am very new to CPA, but I also hate sitting on my hands. I started promoting my first CPA offer using article marketing, but Ezinearticles.com is a bit slow at getting the articles approved and I am a bit impatient.
My grandmother gave me $50. She told me to spend it on something "that you normally wouldn't."
So you add the extra $50 and my impatience and you get the genesis for this thread: to use $50 in Adwords to have a profitable marketing campaign for a CPA offer.
Now, I have no experience using Adwords, so I thought I'd get feedback of my progress and thoughts from Warriors that are already successful using Adwords (or other PPC advertisers) to make money with CPA offers.
Ready to help me? I'd really appreciate it.
Let me share some numbers and assumptions, and then I'll go over how I think things will work (please let me know if my assumptions are correct or not).
The CPA offer I'm promoting is less than 30 days old. It pays $10 per completed form. The form is about ten questions long. It DOES ask for a phone number. It DOES NOT ask for a credit card or social security numbers.
So I'm think it will be harder to get people to perform the action than say a email or zip code submit (which pays about $1-2), but easier than a CPA offer where you need to get the prospect to supply their credit card/SSN info (those pay $15+).
The CPA offer is targeted toward a niche that needs help asap.
I am going to create a simple blog-type landing page. Give it a very personal feel. Possibly add some original and related content (to prevent Google from disciplining my landing page - I don't know much about this - just read a lot about "Google slap").
My assumptions:
1. My landing page click thru rate (to the CPA offer) should be about 25%. The traffic should be targeted and the main goal is going to be to get the prospects to click on the link to the CPA offer. With this being a desparate niche, I feel that I can hit 25% CTR (if I'm crazy, please tell me).
2. The CPA conversion rate (people who actually complete and submit the short form) should be 10%. I forget to mention that the CPA offer is for a free DVD info pack to be mailed to the prospect. No cost to the prospect. I think 10% conversion is reasonable.
3. I am going to pay on average $0.15 per click. I know this seems low, but I have a fairly large list of keyword phrases that I think will work wonders. I am going for the low hanging fruit.
So here's how I think things will work out:
- The $50 will buy me 333.33 clicks in Adwords.
- 333.33 clicks to my landing page X 25% CTR for landing page = 83.33 people going to the CPA offer
- 83.33 prospects X 10% CPA conversion ratio = 8.333 leads (@ $10 per lead) = $83.33
I should invest $50 and make $83.33 in gross profits. So I'll make $33.33 in net profits.
Do my numbers look ok? Is what I'm explaining seem accurate to those that have actually done it?
Any feedback would be great.
KateD
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