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What Can I Do To Improve Campaign

by camm
1 replies
New to facebook, so looking for some advice from those with some experience.

Tested a couple of ads on facebook. Ran 2 ads # 1 got 2 clicks and 0 conversions. # 2 received 19 clicks and 3 conversions. Total spent on both ads is $20 for testing.

Stopped # 1 due to low ctr and continued with # 2 and ended up with the following stats.

CPC is .96
CTR is .086
Payout is $4 per lead, generated 3 leads for $12
Network stats show 22 clicks/12% conversion/ epc of .48

Oh yeah, total time ran was about 10 min.

Should I test again with more cash or should I move on. Part of me feels like this has potential, but I have am new to facebook and have spent 5 times payout to test.

Any suggestions?
#campaign #improve
  • Profile picture of the author Stephen Lessey
    Hey there, I also use Facebook as a traffic source.

    What you need to do is focus on the ads and try to get a higher ctr rate. Try targeting interest instead of words related to the product. For example, I am using a offer for older women. My interest will be women who like dancing and the images will be of ladies dancing. This way I am more specific in my targeting.

    Hope this helps
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