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Newbie Question

by bgreig
7 replies
OK, I'm not getting too nervous just yet, but I decided to try and market an offer by using direct linking to one of my offers. I went to buysellads.com and purchased some space on one particular site that seemed like it would attract attention to the offer I posted. In the last 3 days I manages to get 36,000 impressions and not a single click. Can any of you super marketers out there point me in the right direction?
#newbie #question
  • Profile picture of the author PandoraMarketing
    We would need details.. what's your offer/where are you advertising/what's your creative like?

    These are questions some people won't answer for obvious reasons, but as a starter, post the details here and I'm sure we can help you out
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    • Profile picture of the author KentLijitRiggs
      How does the content on your site compare to the ad you're placing?

      I am also an advocate of utilizing CPM while you're sorting out click traffic to make sure you're getting a few bucks on your 10k a day in traffic.

      If you've got questions on CPM feel free to drop me a note i'd love to help
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      • Profile picture of the author Neill
        The most important is put banner that is relevant to the site content. if you get less than 1 click for 5000 impressions (CTR 0.02) replace the banner.
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  • Profile picture of the author MikeMorgan
    There could be lots of reasons :

    1. Demographics of your audience must match with what you are offering

    2. It is important that your ad is positioned visible area . Preferably above the fold

    3. It is also important that you use compelling ads

    4. Quality of traffic is also important

    These could be some of the factors why your ad is failing .

    Please check them one by one.

    Hope it helps
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  • Profile picture of the author omk
    You've got to build this site out more. There's nothing here that would compel me to take any type of action.
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  • Profile picture of the author hilarious89
    Originally Posted by bgreig View Post

    OK, I'm not getting too nervous just yet, but I decided to try and market an offer by using direct linking to one of my offers. I went to buysellads.com and purchased some space on one particular site that seemed like it would attract attention to the offer I posted. In the last 3 days I manages to get 36,000 impressions and not a single click. Can any of you super marketers out there point me in the right direction?
    o ya, You are right a way to success, mate. Carry on with what you are doing?

    By the way what is your offers? You are ading on what product :confused:
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  • Profile picture of the author Stephen Lessey
    I would recommend that you do research on the traffic source first and make sure that it relates to the ad placement.

    Check out Quantcast, you can get general demographics for the ad placement.
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