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Facebook PPC - help and advice?!

by smolodoy
9 replies
Hey Everyone just setup a campaign with facebook, created 42 ads, targeting states, my bid is $0.61 cents, all of my ads got approved except for one, but now they getting very little impressions, to each ads its like 5 - 20 impressions and on some of the ads its says

"Issues preventing your ad from getting delivery
Modifications recommended: This ad is not being shown on Facebook. There are a number of things you can do to increase the chance of your ad being delivered, including raising your bid, expanding your budget, making your creative more engaging, and changing your targeting. Click here to edit your ad. To learn more about making your ads successful, visit the Help Center."

whats that all about? I'm doing a dental offer, please advice, thank you!
#advice #facebook #ppc
  • Profile picture of the author aruns4
    It means your ads are not showing due to low bid or probably many competition with your targeting to compete with your bid. Try increasing bid by 0.10 and see what happens.
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  • Profile picture of the author JunoDMP
    So facebook media buying is not so easy at all?
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  • Profile picture of the author convert2steve
    What is your reach, are you bidding at least 60 - 75% of the minimum bids? Have you reached your daily spend limit? Raise the bid playa!
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  • Profile picture of the author aminur
    i had the same problem. Set up some campaign last night. hardly getting any views then i increased my bid by 0.15 now its running ok. i also set up 3 campaign with 60 ads. All got disapproved ..headline and body text was ok ..only thing wrong was a stupid exit pop up on my cpa offer. Didn't notice that. hard work it was. Just submitted new ads. let's wait and see.
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    • Profile picture of the author steelbangle
      Hi, sorry for threadjacking.
      I wanted to know that if we have to create our ads with vouchers, do we need a new account for each ad? and also do VCCs work with FB PPC?
      Thanks.
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  • Profile picture of the author digabot
    It's all about CTR and targeting. It doesn't matter if you're bidding $1 over the top recommended bid, if you're targeting too broad, they won't show your ads.
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  • Profile picture of the author sith005
    This is typically an issue with your bids or if you are targeting a very small audience. I never had that error before, but I've had ads that show little to no impressions. For me, it's been either small audience so very low exposure, or low bids. In some cases it's horrible CTR after the burst, but 5-20 impressions is hardly a burst.

    What's the suggested bid, what's the audience size? In cases where the burst gave horrible results, I've seen many cases where the ad is dead, won't ever come back (but with horrible CTR who cares, you need to cut anyway). In this case, perhaps your bid is too low as some have stated. Bump it a few cents at a time and keep in mind you won't see immediate results, so bump a few cents, wait 10-20 minutes keep checking and repeat until you see traffic.
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    • Profile picture of the author ZephyrIon
      Campaign: XXXXXX

      This ad targets 3,113,380 users:
      who live in the United States
      who live in Denver, CO, Washington, DC, Miami, FL, Orlando, FL, Atlanta, GA, Boston, MA, New York, NY, Charlotte, NC, Philadelphia, PA, Dallas, TX or Houston, TX
      between the ages of 25 and 64 inclusive
      who are female
      who are in the category XXXX and XXXX
      Suggested Bid: $0.06 - 0.15 USD

      I was bidding .08 and my ad said 'modifications needed' I moved it to .11 lets see what happens.
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  • Profile picture of the author Greedy
    Try raising bids and have good sized budget, and see what happens.

    Be careful though.

    But just play with it.
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