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How to lower Facebook ads' CPC ?

by Donald77
17 replies
Hi
i've created my first campaign in FB targeting just sex, age and city,
the suggested CPC is above $7, how is that possible ??

I would use the other usual traffic sources if i could but this offer can be run only on FB.
#ads #cpc #facebook #lower #lower cpc
  • Profile picture of the author 1GreatCPA
    Originally Posted by Donald77 View Post

    Hi
    i've created my first campaign in FB targeting just sex, age and city,
    the suggested CPC is above $7, how is that possible ??

    I would use the other usual traffic sources if i could but this offer can be run only on FB.
    Change keywords..........
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    • Profile picture of the author Agz21
      Originally Posted by 1GreatCPA View Post

      Change keywords..........
      You must be kidding me! That's the worst answer I've ever read! Have you any idea lol?

      @op you don't change the keywords, but you try to get a high CTR using the best images possible
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  • Profile picture of the author Donald77
    How ?
    I've just created some ads to single people, targeting sex age and city.
    No "interests" have been selected.
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    • Profile picture of the author Agz21
      Originally Posted by Donald77 View Post

      How ?
      I've just created some ads to single people, targeting sex age and city.
      No "interests" have been selected.
      that's the main part you are not selecting...choose as many interests as possible...to give you an example...I choose an average of 30 or more
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    • Profile picture of the author stuzilla
      Originally Posted by Donald77 View Post

      How ?
      I've just created some ads to single people, targeting sex age and city.
      No "interests" have been selected.
      I'm sure you will have to narrow it down with interests and categories. sex, age and city is so broad, its only logical that the bidding costs more.
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  • Profile picture of the author sith005
    Originally Posted by Donald77 View Post

    Hi
    i've created my first campaign in FB targeting just sex, age and city,
    the suggested CPC is above $7, how is that possible ??

    I would use the other usual traffic sources if i could but this offer can be run only on FB.

    Ok let's take a quick step back. First off, without necessarily giving everything away, is this US traffic, and what is the audience size? Remember the suggested bid is based on a number of things, including what other's are bidding and paying. That being said, I've NEVER seen one that high, and I've put up tens of thousands of ads. Not saying it isn't true, just saying something seems whacky, and you should ABSOLUTELY be able to get that way way down.

    Anyway, I'm sure you can get this down, but I'd be interested in the audience size as well as the country.
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    • Profile picture of the author Donald77
      Originally Posted by Agz21 View Post

      that's the main part you are not selecting...choose as many interests as possible...to give you an example...I choose an average of 30 or more
      Originally Posted by stuzilla View Post

      I'm sure you will have to narrow it down with interests and categories. sex, age and city is so broad, its only logical that the bidding costs more.
      I thought the solution was the opposite; I should be more broad in order to find people not targeted by other advertiser yet, if i want a lower cpc


      Originally Posted by sith005 View Post

      Ok let's take a quick step back. First off, without necessarily giving everything away, is this US traffic, and what is the audience size? Remember the suggested bid is based on a number of things, including what other's are bidding and paying. That being said, I've NEVER seen one that high, and I've put up tens of thousands of ads. Not saying it isn't true, just saying something seems whacky, and you should ABSOLUTELY be able to get that way way down.

      Anyway, I'm sure you can get this down, but I'd be interested in the audience size as well as the country.
      It's AUS traffic, i'm targeting single people in small group of age (for example 39-42 exact age).

      Probably the promblem started when i created my first test campaign last month, was CPM and it had an incredibly low CTR because was just a test and i didn't care much about it (i completely forgot it and i waste $25 indeed).
      This is influencing my current campaign perhaps.
      I need to create a bunch of good campaign with good CTR to recover this status.
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      • Profile picture of the author MikeMorgan
        Originally Posted by Donald77 View Post


        Probably the promblem started when i created my first test campaign last month, was CPM and it had an incredibly low CTR because was just a test and i didn't care much about it (i completely forgot it and i waste $25 indeed).
        Delete the campaign and create a new campaign .

        Make also sure to start with high CTR possible .
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  • Profile picture of the author Agz21
    There is only one better way to lower the CPC ...it is images...use cool ones and you'll start getting clicks...that means your CTR will shoot up...

    and then facebook will reward you with low CPCs...at 1.35+CTR a 0.001 CPC can be achievable!...it's all the images!
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  • Profile picture of the author PPC-Coach
    You need at least a 0.30% ctr to get cheap clicks.

    Also don't bid CPC always go CPM at first.

    There's lots of ways to get dirt cheap clicks on AUS traffic and US traffic.

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    • Profile picture of the author Donald77
      Originally Posted by PPC-Coach View Post

      Also don't bid CPC always go CPM at first.
      CMP = i can't understand which ad is more clicked without wasting hundred of $

      I think CPC at first is better, than go for CPM using the ads with high CTR.
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    • Profile picture of the author Agz21
      Originally Posted by PPC-Coach View Post

      You need at least a 0.30% ctr to get cheap clicks.

      Also don't bid CPC always go CPM at first.

      There's lots of ways to get dirt cheap clicks on AUS traffic and US traffic.

      well I dunno, maybe this has worked for you...

      but, I'd suggest a beginner to go with CPC because you are only being charged per click...

      on a CPM it's very easy to drain the account...facebook does give impressions but what we really need is clicks...

      makes sense?

      agz
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      • Profile picture of the author ramtanion
        Have any of you found fresh ad accounts receiving lower suggested bids for the same selects (anyone try it simultaneously with an old and new account)?

        Does past campaign history help or hurt suggested bids for new campaigns?
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  • Profile picture of the author ChrisBa
    Originally Posted by Donald77 View Post

    Hi
    i've created my first campaign in FB targeting just sex, age and city,
    the suggested CPC is above $7, how is that possible ??

    I would use the other usual traffic sources if i could but this offer can be run only on FB.
    Target internationally
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  • Profile picture of the author reigovilbiks
    i have a 0,15% CTR and i bid a maximum cpc and Facebook still raising the highest bid constantly???? where is the logic? and my CR is 30%
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  • Profile picture of the author webapex
    Strange, I would think the costs would be lower with broader targeting. Anyone know how broad the effect of a bad history is, I thought it only effected the campaign containing the poor ad.

    Just to cover all the options, if your ad landing page is a Facebook Fan Page the cost should be lower than linking off site. The ad title is locked to the fan page title.

    I have heard reports of CPM not getting a much volume as PPC, it was recommended by some to at least start with PPC, seems there may be more than one working formula.
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  • Profile picture of the author jordanberg2311
    I havent seen so high suggested bid before lol.
    Most about $3 ...

    Anyway, try target narrow and upload lots of ad copies,

    remmeber the higher CTR the lower CPC
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