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Newbie guide to Microsoft Adcenter PPC network

by Mahmoud Selman
48 replies
Hello Warriors,

Microsoft adcenter is one of the biggest networks for PPC and banner advertising that deliver a high quality and targeted traffic.

It's highly recommended for people who wants to start promoting CPA with PPC. I have used them for a while and I had very good experience with the traffic quality and the support that Adcenter offers to their clients.

They have a supporter online on chat most of the time to help you with your campaigns and to answer your questions.


Budget and ads:

How much do you need to start advertising with adcenter and where your ads will appear?

Adcenter have no minimum deposit to start advertising. So you don't need to worry about that.

They only accept payments with credit cards and they charge you after you receive your clicks each 4 or 5 days.

Your ads will appear on Yahoo, Bing, MSN and Hotmail.


Using direct linking with adcenter:

If you plan to do direct linking to you offers, It's not recommended to use your affiliate links directly or any type of shorten links. Instead of that go and register a domain name that include your campaign keywords to get better quality score.
You can also mask your affiliate link with free services as Dot**** and Co.uk, But its not highly recommended. Remember always to manage your geo targeting as well.

Using a landing page:

If you manage to promote your campaigns using a landing page, make sure to make your lander looks legit as much as possible by including TOS, Privacy Policy and stay away from things that looks scamy and too good to be true like totally FREE and 100% Free etc.

Things to do:

Things that you must do if you want to survive on adcenter and keep your account safe from getting banned.

1- Read their privacy policy Here
2- Watch adcenter PPC traning Here
3- If you are not sure what to do, Go and chat with the support team or just send them an email.
4- Use same display URL for default destination URL.
5- Use masking URL instead of redirect URL.

Things NOT to do:

1- Never use "free" terms in your ad copies.
2- Never use your affiliate links in your ads.
3- Never use chrome to login to your account. (They don't like it)
4- Never delay with payments for your ads.
5- Never collect visitors information such as email-zip without having a privacy policy on your website. (Try to avoid this type of offers)

Apply for a free $25 advertising coupon : Advertising Coupon

I hope this post will shed some lights on PPC advertising using microsoft adcenter.
#adcenter #guide #microsoft #network #newbie #ppc
  • Profile picture of the author PPC-Coach
    MSN Adcenter has always had better converting traffic versus the others, but people seem to ignore it because they don't know how to use it properly. There's a ton of traffic available as long as you do what they want.

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    • Profile picture of the author 3000
      Great post I have a quick question I'm guilty of using "free" on my keywords and on my lander. How can I change things up so I won't get my account banned but still get coversions?
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      • Profile picture of the author Mahmoud Selman
        Originally Posted by 3000 View Post

        Great post I have a quick question I'm guilty of using "free" on my keywords and on my lander. How can I change things up so I won't get my account banned but still get coversions?
        Sorry if I was not clear here, I mean in your ad copy.
        For ex title like: 100% free mackbook air or Totally Free Dating Service etc.
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        • Profile picture of the author 3000
          Yep I'm guilty of that as well. For example if I'm going to promote a free Ipad 2 offer my ad copy would go something like this.

          Title: Free Ipad 2
          Description: "Get your FREE Ipad 2 here blah blah blah..."

          How can I change the wording so I won't get penalized and still get clicks to get conversions?
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          • Profile picture of the author Mahmoud Selman
            Originally Posted by 3000 View Post

            Yep I'm guilty of that as well. For example if I'm going to promote a free Ipad 2 offer my ad copy would go something like this.

            Title: Free Ipad 2
            Description: "Get your FREE Ipad 2 here blah blah blah..."

            How can I change the wording so I won't get penalized and still get clicks to get conversions?
            Are you tracking your converting keywords so that you know that the word FREE the word that converting?

            You can use something like
            Test an ipad 2
            Apply now and you may test and keep a brand new ipad 2. Click here!
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  • Profile picture of the author ChrisBa
    Nice guide. The one thing I've always liked msn for there high conversion rate. But they just never had the quantity I was looking for.
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    • Profile picture of the author 3000
      Yup I've been tracking the word "free" in conjunction with ipad, gift cards, etc. and I've been getting more clicks with more conversions.

      But I'll definitely try different variations because adCenter is a really good ppc resource.

      Also I can't afford to get banned from adCenter because I've already got banned from Adwords.
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  • Profile picture of the author bizopp71
    I love adcenter. Good alternative to google.
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  • Profile picture of the author tayuyaa
    Thanks for sharing this sir, I'm thinking of diving into Adcenter these days, to test the water...your guide helped a lot.

    Thanks
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    • Profile picture of the author aruns4
      Excellent guide. I will keep your guidelines in mind when I run campaigns with adcenter.
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  • Profile picture of the author imback
    Great share again!

    MSN has been hot for awhile. Competition will slowly come just like all the traffic sources.


    Thanks,

    CHAD
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  • Profile picture of the author IM Lover
    Great share thank's buddy.

    Lee
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  • Profile picture of the author MikeMorgan
    nice post .

    Thanks for sharing .
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  • Profile picture of the author myseoclub
    Nice guide you got there! I might as well add that Microsoft adCenter Desktop really helps a lot managing your ads from your desktop.
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  • Profile picture of the author Ruka
    Are we allowed to use a squeeze page with Adcenter PPC, requesting email address in exhange for free item? (it's my own site/product).
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  • Profile picture of the author sicnarf
    This is very nice. I think so many people get fixated on Google that they forget about the other players in the market. As someone once asked me, does it really matter how you get to $100,000 as long as you get there?
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    • Profile picture of the author Mahmoud Selman
      Originally Posted by sicnarf View Post

      This is very nice. I think so many people get fixated on Google that they forget about the other players in the market. As someone once asked me, does it really matter how you get to $100,000 as long as you get there?
      Thank you sicnarf!
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  • Profile picture of the author Naveen K
    Very nice post Mahmoud !
    Thanks for sharing.
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    • Profile picture of the author orisin
      I have been running a great campaign on adcenter and at one point I optimized the keywords, and I decided to also do some demographic bidding. The demographic bidding caused a huge traffic decrease and the reason for that is as an adcenter rep explained to me is:
      "Secondly, I suggest that you turn off your ad group targeting, for specific age, since this may cause possible traffic not to reflect on your performance data as clicks and impressions. Our system can only filter out gender and age targeting, if they are logged in with their Windows Live Id."

      So I turned off demographic targeting, and traffic and cash flow is back up
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      • Profile picture of the author Mahmoud Selman
        Originally Posted by orisin View Post

        I have been running a great campaign on adcenter and at one point I optimized the keywords, and I decided to also do some demographic bidding. The demographic bidding caused a huge traffic decrease and the reason for that is as an adcenter rep explained to me is:
        "Secondly, I suggest that you turn off your ad group targeting, for specific age, since this may cause possible traffic not to reflect on your performance data as clicks and impressions. Our system can only filter out gender and age targeting, if they are logged in with their Windows Live Id."

        So I turned off demographic targeting, and traffic and cash flow is back up
        Yes, you right Orisin. Adding demographics for age and sex will make your ads appear when people are logged in to their hotmail or yahoo accounts.
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      • Profile picture of the author condorx
        Originally Posted by orisin View Post

        I have been running a great campaign on adcenter and at one point I optimized the keywords, and I decided to also do some demographic bidding. The demographic bidding caused a huge traffic decrease and the reason for that is as an adcenter rep explained to me is:
        "Secondly, I suggest that you turn off your ad group targeting, for specific age, since this may cause possible traffic not to reflect on your performance data as clicks and impressions. Our system can only filter out gender and age targeting, if they are logged in with their Windows Live Id."

        So I turned off demographic targeting, and traffic and cash flow is back up
        This happened to me as well.After turning off demographic targeting traffic began to flow again.
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  • Profile picture of the author amithak50
    is this 25$ credit for existing Advertiser also or only for newbie ,I am with them for a year
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  • Profile picture of the author williamrs
    Very nice, post!

    Ad Center is great for US traffic and, in fact, I often tell people to start testing their search campaigns with them and just move on to Google when they find something that's proven to work. It's because although Ad Center also has their rules, it's still much easier to work with than Google. It is possible start testing campaigns there without building complete sites, capturing leads, using autoresponder series, etc...


    W
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    • Profile picture of the author anton433
      Thanks for a great thread! I have one question: When registering to adcenter, they require company info. I don't have a company and obviously I'm not gonna start up one just for this. So should I just put some fake company name there or what?
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      • Profile picture of the author Manoj V
        Originally Posted by anton433 View Post

        Thanks for a great thread! I have one question: When registering to adcenter, they require company info. I don't have a company and obviously I'm not gonna start up one just for this. So should I just put some fake company name there or what?
        If you do not have a company you can put your own name there.
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  • Profile picture of the author MN786
    really great information
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  • Profile picture of the author Aniket
    Great Thread. I want to ask on question.
    Did adcenter allow promoting squeeze pages ?
    Please Reply.
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    • Profile picture of the author KevinW
      You can use squeeze pages with adcenter. Just have your TOS and Privacy Policy in place.

      I had a problem with squeeze pages with google with some squeeze pages. I just added more content on the squeeze page and it solve the problem with Google.

      I've been with Adcenter for about 6 months and never an issue with the same squeeze pages.

      Kevin
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  • Profile picture of the author JamesMcCaferty
    I want to test:

    2 Different Landing Pages (1 blog-style, and another review)
    and Direct Linking

    So my question is, could you elaborate more on what needs to be done if I want to direct link?
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  • Profile picture of the author TheNileArtist
    Hi, Mahmoud;

    Thank you for this informative thread.
    As I might be a newbie to the PPC arena and the CPA jungle, but I predicted that Adcenter will have a momentum after joining with Yahoo to compete with the beast "Google" Adword a while ago, but I didn't jump in then.
    Now I'm interested in buying a WSO which targeting using Adcenter to promote an upsell package of products. How I can get some coupons for Adcenter (Beside the pretty $25 that you offer...lol).

    Jamal

    (In a hunt for "TheTrue-Secret")
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  • Profile picture of the author leorocking25
    Nice try.Your post have enough information to help me.Thanks...
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  • Profile picture of the author mzabiels
    Great Information, Thank you....
    BTW you can get a .info url from go daddy for a few bucks...
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  • Profile picture of the author Dr Mukherjee
    Your post is very helpful as I am trying to learn CPA and PPC. I want to offer this for my clients for offline marketing. Do you think is a good idea?
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    • Profile picture of the author Mahmoud Selman
      Originally Posted by JamesMcCaferty View Post

      I want to test:

      2 Different Landing Pages (1 blog-style, and another review)
      and Direct Linking

      So my question is, could you elaborate more on what needs to be done if I want to direct link?
      Yes, You can do that just make sure to add privacy policy and TOS to your landing pages. Also manage your geo redirects if you are targeting a specific country.

      Originally Posted by TheNileArtist View Post

      Hi, Mahmoud;

      Thank you for this informative thread.
      As I might be a newbie to the PPC arena and the CPA jungle, but I predicted that Adcenter will have a momentum after joining with Yahoo to compete with the beast "Google" Adword a while ago, but I didn't jump in then.
      Now I'm interested in buying a WSO which targeting using Adcenter to promote an upsell package of products. How I can get some coupons for Adcenter (Beside the pretty $25 that you offer...lol).

      Jamal

      (In a hunt for "TheTrue-Secret")

      You are welcome Jamal, I am not sure if you can use more than one coupon in same account. You can always chat with adcenter support team and they will help you.

      Originally Posted by mzabiels View Post

      Great Information, Thank you....
      BTW you can get a .info url from go daddy for a few bucks...
      Yes, you right you can buy some cheap domains and mask with.

      Originally Posted by Tina2012 View Post

      Your post is very helpful as I am trying to learn CPA and PPC. I want to offer this for my clients for offline marketing. Do you think is a good idea?
      Thank you Tina, Sure feel free to share it.
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  • Profile picture of the author skyacme
    I just signed up but where to paste the code?
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  • Profile picture of the author BoJon
    Found this kind of old thread, but still helpful. I have a few questions...

    Originally Posted by Mahmoud Selman View Post

    5- Use masking URL instead of redirect URL.
    What is masking URL? Explain it further please...

    Originally Posted by Mahmoud Selman View Post

    3- Never use chrome to login to your account. (They don't like it)
    But, what does it matter to them which browser I use? How can they tell which one I use when loging in to my AdCenter account. Would it be OK If I use Internet Explorer ? :rolleyes:

    I like Google Chrome because it's faster than other browsers...
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    • Profile picture of the author Mahmoud Selman
      Originally Posted by BoJon View Post


      What is masking URL? Explain it further please...




      But, what does it matter to them which browser I use? How can they tell which one I use when loging in to my AdCenter account. Would it be OK If I use Internet Explorer ? :rolleyes:
      You should have an option in your domain panel to use forward with masking domain name.
      That will make your domain appear as legit and real domain name without redirects showing up when someone click on them.

      For example if you mask the affiliate link offer.link.free./lnk.asp?o=4921&c=56543&a with a domain name freeipad2offer.com then freeipad2offer.com will appear as it is all the way when someone visit the site.

      Adcenter will give you a notice that its not recommended to use Chrome when you are going to login to your account.

      Yes IE should be fine
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      • Profile picture of the author iknowhow
        Originally Posted by Mahmoud Selman View Post

        You should have an option in your domain panel to use forward with masking domain name.
        That will make your domain appear as legit and real domain name without redirects showing up when someone click on them.

        For example if you mask the affiliate link offer.link.free./lnk.asp?o=4921&c=56543&a with a domain name freeipad2offer.com then freeipad2offer.com will appear as it is all the way when someone visit the site.
        Sounds confusing. If you drive traffic to your landing page, then you just put your site URL and there is no need to mask I think. If you use direct traffic to offer than you can't really mask their URL cos this requires access to their domain registrar or host.

        In which case then do you need to use URL masking? Could you expand on this, Mahmoud?
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  • Profile picture of the author mtmjohn
    Nice guide bro. What kind of offers/verticles are running good with adcenter traffic?
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  • Profile picture of the author Jetmir
    Thanks a lot for sharing this useful post, Mahmoud.
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  • Profile picture of the author t0113k
    great alternative to adsense and adwords... thx
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  • Profile picture of the author KankiaX
    Hi Mahmoud
    Thanks for sharing your experience with Adcenter.

    You started this thread a year ago. Is PPC using Adcenter still as viable and profitable as it was a year ago? Or has anything changed that a newbie should be aware of before venturing into this field?
    Also, how do you see the long term (2-3 years) sustainability of this business model? From the info I read about, Google Adwords has essentially squeezed out the small affiliate - is Adcenter destined for the same fate?

    Thanks for any insight you can offer.
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  • Profile picture of the author Mahmoud Selman
    Hi KankiaX

    Adcenter has high and quality traffic that will convert for you if you use it in the right way.

    I have moved to trafficvance long time ago and don't use bing anymore, so it's hard for me to tell how high is the competition there.

    You can't promote same offers anymore as before a year or tow. So you should avoid promoting direct linking to offers like email/zip submits or offers that focusing on collecting people info.

    You still able to collect visitors information but you have to be smart and make your landing page looks as much legit as possible including privacy policy and TOS to them.
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    • Profile picture of the author elias8808
      hi friend saw your post to promote CPA offers with adcenter, I wonder if you can upload a tutorial for how to register and create campaigns, I'm starting to like this CEP adcenter start, thanks for everything.
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  • Profile picture of the author naidyphoon
    They offer great, free courses here too. Have you undergone their Accredited Professional Program? Is there much benefit in doing so?
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