Pay-Per-Call, The NEW direction in CPA.
I just wanted to know how you guys felt about Pay Per Call. There has been a lot of words about it at conventions and I really want to see/make sure there are people on these forums looking into it.
For all of the newbz, Pay Per Call is a CPA kind of offer where after a client stays on the phone for a certain period of time listening to some offer (timeshare, etc) it fires a pixel, and you get paid.
I think that this is a very interesting direction considering everything these days revolves around our phones. Smartphones these days consume everyones lives, and that's where us marketers need to be.
So what do you guys think?
:: Matt P
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