What is a good conversion rate for CPA?

by SonicSync

Posted: 13 years ago 12 replies

AD NETWORKS

100 to 1
50 to 1
20 to 1
10 to 1

?

#conversion #cpa #good #rate

AdWorkMedia 13 years ago

Originally Posted by SonicSync

100 to 1
50 to 1
20 to 1
10 to 1

?

It depends on a lot of things. First of which is the offer itself. Usually you will find a survey submit converting better than say a credit report offer because its free offer vs. one that requires a credit card!
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italeads 13 years ago

There are a lot of factors that go into answering this type of question. You have to be a tad bit more specific chap.
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SonicSync 13 years ago

thanks

zip/email cpa offers using PPV
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ChrisBa 13 years ago

there is really no answer for this, really all that matters is - are you making money off it?
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- jeffrey73 13 years ago
  
  Originally Posted by ChrisBa
  
  there is really no answer for this, really all that matters is - are you making money off it?
  
  THIS ^ is exactly the right answer. You could get a 90% conversion rate, but if you only make $5 and you spent $10, then that is not good. Unless you're in an initial test phase, that is.
  
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Aviator Joe 13 years ago

you have to provide more information
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Kenster 13 years ago

Originally Posted by SonicSync

100 to 1
50 to 1
20 to 1
10 to 1

?

There really is no answer to your question....depending on what your campaign a 1% conversion rate may be amazing or terrible. Heck, a 50% conversion rate can be terrible for certain campaigns.

Unfortunately there are way too many variables to answer your question meaningfully
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1GreatCPA 13 years ago

There is not fixed answer. Its all depend on your traffic quality and luck.
But is average 7%-15% conversion optimized.
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leadgenninja 13 years ago

I focus mostly on a positive ROI. I have made $$$ with campaigns that have a 2% conversion rate. The payout was obviously very high in this case.
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ak1lz 13 years ago

You have to do allot of testing, A&B testing. Against advertising networks and ad's themselves. then you need to track your visitors and make sure your bounce is down, and CTR is good.

A general rule I follow is K.I.S.S.
Keep It Simple Stupid

The more steps / pages you need to send your visitor until you get a commission is going to affect your conversion rates directly. Keep them minimal. Maybe an info page that leads to a email capture to buy the product. If they don't buy, you have the email and opt in. Follow up with them in about 30 days. They will respect that you took time to contact them instead of immediately subscribing them into a spam newsletter of doom.

Our own marketing efforts has seen up towards 10-12%, and our top affiliate has a 14% conversion rate at the moment.
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jonhkh17 13 years ago

20 to 1 you can live of with it.
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TheMagic 13 years ago

This has been my avg. experince for good campaigns.
So many factors as stated above very much apply.

PPC = at least 20-35%
Organic/SEO = 10-30%
Email OPTins = 40%+
Luck = 50%+
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