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Adwords weirdness

by Dietriffic
2 replies
We set up our first Adwords campaign recently. Got approved with no issues and started sending traffic.

Then we tweaked a few things, targeted specific areas, and dropped the Max CPC bid.

Targeting the areas was fine, we were still getting traffic. However, as soon as we dropped the bid we got very little traffic.

So, we returned to the initial max bid, but it has been almost 24 hours now and the traffic isn't coming the way it was.

I'm wonder if Google have marked me down for lowering the bids and are now punishing us with no traffic?

Can anyone enlighten us?
#adwords #weirdness
  • Profile picture of the author AdrianB
    Google don't punish for lowering bids (at least I don't believe!).

    If your keywords are relevant (to ads and landing pages) then you should recover. I would go to your keywords tab, then select columns|customise columns and turn on 'Qual score' to see what your quality score for each keyword is. Pay attention to anything <5.
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  • Profile picture of the author Kenster
    Adwords is just as much an art as a science so its impossible to know exactly what happened.

    I suspect what could have happened was that your ads got reviewed or qs changed around the same time you changed your bid and that was the main culprit of the lost traffic, not necessarily the bid. If the bid change was drastic instead of an "easing" strategy, that may make a difference as well
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