Opt In? Yes or No?
One of my biggest issues on my first CPA campaign is whether or not to set up an opt in.
I know the "money is in the list".
However, does setting up an opt in make sense for any and all types of offers?
For example, zip submits.
Would it make sense to put an opt in on a landing page on an offer to receive coupons or gift cards?
I would think the user would exit right away if they see that they have to fill out an opt in, them receive an offer to fill in their email again plus a zip code.
While I am asking the question, do most of you guys redirect directly to the
CPA offer once the visitor hits the submit button on the opt in?
Or do you make them do the whole verify their email process then send the offer in a follow up email?
Thanks guys! Still a noob at this CPA stuff
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