What Makes A Good Offer?

by James Foster

Posted: 12 years ago 3 replies

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I see talk all the time about the best cpa network...

But what makes for a good OFFER?

Clearly testing is going to be the only thing that really tells you how it does, but what kinds of things do you look for when choosing an offer?

For me - load time is key.

Also, if I'm promoting a free offer (Be it trial of email/zip submit) I want to see everything I need to get paid ABOVE the fold.

On top of that, the headline has to give a clear "What's In It For Me" .

That's what I want to see... how about you?

#good #makes #offer

LukePeerFly 12 years ago

Payout is #1 for me. It doesn't really matter how well I put together my landing page or how cheap I get the traffic if the payout isn't going to put me in the green. Once you start sending traffic always ask your affiliate manager for a bump. Yes, that is a tip coming from an affiliate manager. It's a part of the game. Show the traffic and get the benefits of it. That's why you're working with a network in the first place.

So, you have a good payout, but what about the lander? Make sure the landing page fits your needs. Those will differ from campaign to campaign, but I agree that most of the time the form needs to be above the fold. Nice graphics and a good call to action button is usually a winning formula.

Lately I've been testing this Keurig offer on a few campaigns:
Keurig® Brewing System

The lander is simple, has nice graphics, a decent CTA button, and a nice headline. It's converting well because of these features.

Those are the things that I really try to pay attention to. Of course, I prefer email and zip submits and I'm working with PeerFly (duh) so it's not hard to find them
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ChrisBa 12 years ago

For me it's EPC.. how does the offer convert and how much do i need to spend to make it convert..
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mtmjohn 12 years ago

Good EPC + Nice payout. Always ask your AMs for the top converting offers on your particular traffic sources.
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