9 replies
I'm trying to test some offers using Facebook ads but I have some questions. If you are doing the CPM, how long do you wait (amount of impressions) before you switch up the campaign or when is a good sign that the campaign isn't going to be profitable? Also, are there any tips for promoting facebook fanpages? I think my biggest problem right now is targeting. I'm using quantcast for demographics but as far as interests, that is pretty hard especially when the niche can cater to different kinds of people.
#ads #facebook
  • Profile picture of the author Justin Says
    I personally spend about $2.50 per campaign to test them out. Some might thing you have to spend more, but in my tests $2.50 is just enough to get a decent idea.

    This will vary of course if the CPM is very high.
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    My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

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  • Profile picture of the author mekap04
    OK, so let's say I spend around $2.50 or maybe $5 to test CPM. What would be a good CTR because the CTR rates I'm getting so far look bad (.008)
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    • Profile picture of the author Coach Borche
      Originally Posted by mekap04 View Post

      OK, so let's say I spend around $2.50 or maybe $5 to test CPM. What would be a good CTR because the CTR rates I'm getting so far look bad (.008)
      First of all you'll burn all your money on Facebook CPM. People are too busy "stalking" others on FB or chatting to notice your "impression". I've been doing a lot of tests and CPM sucks!
      On the other side my current CPC ads are between 0.11 - 0.14% CTR. Everything above 0.05-0.06% CTR is good.
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      • Profile picture of the author harrisunderwork
        Originally Posted by GoshM View Post

        First of all you'll burn all your money on Facebook CPM. People are too busy "stalking" others on FB or chatting to notice your "impression". I've been doing a lot of tests and CPM sucks!
        On the other side my current CPC ads are between 0.11 - 0.14% CTR. Everything above 0.05-0.06% CTR is good.
        This is not hard and fast rule, since your CTR sucks, thats why CPC model suits you. Anyone having CTR > 0.5 % should always aim for CPM.
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        • Profile picture of the author Coach Borche
          Originally Posted by harrisunderwork View Post

          This is not hard and fast rule, since your CTR sucks, thats why CPC model suits you. Anyone having CTR > 0.5 % should always aim for CPM.
          No kidding aye... whats your CTR percentage... and how did you came to this conclusion... if may i ask :rolleyes:
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          • Profile picture of the author harrisunderwork
            Originally Posted by GoshM View Post

            No kidding aye... whats your CTR percentage... and how did you came to this conclusion... if may i ask :rolleyes:
            I generally get 0.3 - 0.8 % CTR, and split test with CPM the ads which get high CTR, the price reduce to pennies per click.
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  • Profile picture of the author Sign Up
    For testing i'm spending $5. If you getting .008% ctr = GET OUT FROM THIS NICHE IMMEDIATLY!

    Search, test and you will find winner niche
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  • Profile picture of the author Justin Says
    @Sign Up,

    I wouldn't say that's the best way to look at it.

    $5.00 is a great estimate, but if you only allow yourself 1 test to acquire 0.008%, then you may have missed out on another test which could have converted at 0.100% or even 0.500%

    It's about the testing.

    I would suggest AIMING for a 0.100% as your initial CTR, but just because you get 0.100%, doesn't mean you can't increase that all the way up to 1.5%.

    So try to test out different strategies with different images, titles, descriptions, until you find the best CTR.
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    My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

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  • Profile picture of the author smartyjohn
    5-10 USD is better to TEST and get an IDEA is it worthy to go with or NOT.
    And for facebook fan page promotion:- Link your FB Fan page to your Website. Include it in Signature of your Email, Newsletter etc.
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