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Adwords bid question

by QtoBrooklyn
3 replies
Hey guys.

Doing my first adwords campaign (e-mail submit) right now and i have a question:

Whenever adwords tells me that my bid for a keyword is a 'Below first page bid' and it gives me a 'first page bid estimate', what should i do? Should i leave it as it is or should i match their 'first page bid estimate'? Or should i bid slightly under it?

Also, if my e-mail submit pays $1.60 for a sign up, what should be the maximum bid for me to place for a keyword?
#adwords #bid #question
  • Profile picture of the author friendclk
    Adwords is not a good place to run e-mail submits. If they find out they will certainly shut the campaign down, and possibly the whole account. Don't ask me why, they simply don't like simple CPA offers.

    You are fine to run e-mail submits on any one of almost thousands of other Ad Networks out there, just don't do it on Google, Bing, or Yahoo. It's a big No-No!

    If you are stuck on running something on Google, choose something with a much higher payout. The average cost per click on Google is over $1.00, so it's going to be hard to make any money unless the payout is big.

    Best of luck
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  • Profile picture of the author QtoBrooklyn
    Well i heard that adwords is iffy about e-mail submits, but they ended up approving my ad. They rejected it at first because of 'improper punctuation', but after i fixed that they approved it.
    Signature

    "I don't care to belong to a club that accepts people like me as members."

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  • Profile picture of the author ClickClickMedia
    Originally Posted by shimmi View Post

    Hey guys.

    Doing my first adwords campaign (e-mail submit) right now and i have a question:

    Whenever adwords tells me that my bid for a keyword is a 'Below first page bid' and it gives me a 'first page bid estimate', what should i do? Should i leave it as it is or should i match their 'first page bid estimate'? Or should i bid slightly under it?

    Also, if my e-mail submit pays $1.60 for a sign up, what should be the maximum bid for me to place for a keyword?
    Hi Shimmi!

    Google's "Below First Page Bid" notice usually means that your ad won't appear for the bid you've set, so if you want the keyword(s) in question to generate one of your adverts for users, then yes you probably need to increase the bid. The best way to tell if your ad is appearing is by doing a few searches yourself though. There's a Google tool called the "Ad Preview Tool" that will allow you to easily see if your ads are appearing for any area of the world (just Google "Ad Preview Tool" to find it). If your ads aren't showing, I'd recommend matching Google's suggested bid and then slowly working it down until traffic volume suffers.

    In regards to your question on the maximum bid you should set, this really comes down to your site's conversion rate. With a conversion value of $1.60, your conversion rate will need to be extremely high in order for you to make money with AdWords. For example with a CPC of $0.80, your conversion rate would need to be 50% for you to break even - run 100 or so clicks through your campaign to test out your conversion rate, then decide on an appropriate CPC bid from there.

    Hope this helps.
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