7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

CPC to CPM and Facebook Ad campaigns

by newmediavideos
4 replies
Hi, Please an someone tell me if I can change from CPC to CPM during a Facebook Ad campaign?

This is my first Facebook Ad campaign. I'm wondering which to start with? I was advised to start with CPC.

Any advise in general would be great.
Many thanks
#campaigns #cpc #cpm #facebook
  • Profile picture of the author AdWorkMedia
    You should be able to change the campaign and it is highly recommend to do this so you can make sure you are getting the highest CTR.

    I follow this simple rule. CPC is best for sales and response, CPM is for brand awareness. However, results are never guaranteed and you can sometimes find that CPM can outperform CPC. It really comes down to finding that great converting offer, and split testing!
    Signature


    AdWork Media » Global Affiliate Network & Content Locking Solutions

    Custom Platform, Flexible Lockers, Offers For Every Country
    {{ DiscussionBoard.errors[5064340].message }}
  • Profile picture of the author williamrs
    Yes, you can. However, if you don't have experience with the platform I recommend you to use more CPC. CPM is more complex, because FB increases your frequency cap and it burns your budget faster, so you may want to start with CPC.

    If you get ads with a CTR above 0.15% after the optimization, then it can be interesting to give them a shot using CPM.


    W
    Signature
    Steal My Profit Strategy



    >> Download Now <<
    {{ DiscussionBoard.errors[5064432].message }}
  • Profile picture of the author biggcapp
    Be careful, if you are using a redirect after campaign approval, when you change it from CPC to CPM it goes back through the process. So remove redirect, then change to CPM, wait for approval and then reapply.

    ...that's if you are redirecting.

    -Capp
    Signature
    Starting My Own - The LifeStyle of an Internet Marketer
    {{ DiscussionBoard.errors[5064953].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by newmediavideos View Post

    Hi, Please an someone tell me if I can change from CPC to CPM during a Facebook Ad campaign?

    This is my first Facebook Ad campaign. I'm wondering which to start with? I was advised to start with CPC.

    Any advise in general would be great.
    Many thanks
    You used to be able to do this 'on the fly' but now if you change you need to go through the approval process all over again..

    CPC is typically good to use when your first learning, but then CPM once you've learned how to write ads that get reasonable to good CTR's
    Signature
    {{ DiscussionBoard.errors[5066932].message }}

Trending Topics