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Question about CPA & FB Ads

by TeriAlvim
35 replies
Do you know if FB's Terms allow one to advertise a CPA offer and link that ad straight to the CPA landing page? Or is it better (required) for the ad to direct to our own website and from there to CPA offer?:confused:
#ads #cpa #question
  • Profile picture of the author HairyPoppins
    Try linking to a fanpage and then promote your offers via that fan page. You could also link them to a landing page, but no I wouldn't direct link. It'll most likely get declined and can get you banned.
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    • Profile picture of the author Russel Mogul
      Originally Posted by HairyPoppins View Post

      Try linking to a fanpage and then promote your offers via that fan page. You could also link them to a landing page, but no I wouldn't direct link. It'll most likely get declined and can get you banned.

      Ive noticed this happen with quite a few email submits, especially sports fan pages for individual teams.
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    • Profile picture of the author officer_iron
      Originally Posted by HairyPoppins View Post

      Try linking to a fanpage and then promote your offers via that fan page. You could also link them to a landing page, but no I wouldn't direct link. It'll most likely get declined and can get you banned.
      This is my preferred method. Why? It's like building a list and promoting your CPA offer at the same time. Create a decent fan page, get a like, have just as good of a chance at converting your cpa offer, but now you also have all of your fans that you can promote something else to.
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  • Profile picture of the author moneyraiser
    No, they do not like direct linking. It would better to have your landing page and try attract people to there. As well one more hint from me: always add line like "participation is required". This help a lot to getting your ads approved. Good luck!
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    • Profile picture of the author TeriAlvim
      Originally Posted by moneyraiser View Post

      No, they do not like direct linking. It would better to have your landing page and try attract people to there. As well one more hint from me: always add line like "participation is required". This help a lot to getting your ads approved. Good luck!
      Thank you but can you please expand on this. You mean, on the ad itself add participation is required? Or on landing page?
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    • Profile picture of the author MakeMoneyJames
      Originally Posted by moneyraiser View Post

      No, they do not like direct linking. It would better to have your landing page and try attract people to there. As well one more hint from me: always add line like "participation is required". This help a lot to getting your ads approved. Good luck!
      Strange because they just approved my "direct link" offer. Used my personal custom tracking link no pretty domain.com.

      FB doesnt approve certain offers, thats all.

      EDIT: now i see your second post. Direct linking is easy depends on the offer.
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  • Profile picture of the author moneyraiser
    I mean you need to put at the bottom of your ad text like "participation required". This helped me to get most of my ads approved.

    P.S. I wanna fix a bit my last words. Facebook doesn't like direct linking, but sometimes they approve your ads, just with landing page it is much simplier.
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  • Profile picture of the author pacelattin
    Facebook does not support affiliates. Do not expect any customer support, your questions asked, or even help with billing.
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  • Profile picture of the author ChrisBa
    Originally Posted by TeriAlvim View Post

    Do you know if FB's Terms allow one to advertise a CPA offer and link that ad straight to the CPA landing page? Or is it better (required) for the ad to direct to our own website and from there to CPA offer?:confused:
    Its typically better to use a landing page to help pre-sell the visitor.. also facebook will give you less grief typically.. If you are going to direct link, use a redirect from your own domain..
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  • Profile picture of the author Naveen K
    Originally Posted by TeriAlvim View Post

    Do you know if FB's Terms allow one to advertise a CPA offer and link that ad straight to the CPA landing page? Or is it better (required) for the ad to direct to our own website and from there to CPA offer?:confused:
    If you want to do direct linking then direct the visitors using any domain.
    Don't use your affiliate link directly into you fb ad.
    For me landing pages converted better than direct linking but it all depends on many factors so you test both direct linking and landing and choose the one which performs better.
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  • Profile picture of the author Duce
    fb doesn't allow affiliate cpa offers on fan pages...no direct linking and no redirects

    eugene
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  • Profile picture of the author cordyceps75
    do not use direct link to your cpa offer. You must send it to Landing Page first.

    I have finished my project in 3 hours, where I create Fb ads and get conversion more than 3.2% in my fanspage, so my fanspage grow from 10 likes until more than 1000 likes in 30 minutes.

    I get ROI more than 75x from my investment. My target is US and Canada.
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    • Profile picture of the author MakeMoneyJames
      Originally Posted by cordyceps75 View Post

      do not use direct link to your cpa offer. You must send it to Landing Page first.
      Facebook allows direct linking.
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    • Profile picture of the author MN786
      Originally Posted by cordyceps75 View Post

      do not use direct link to your cpa offer. You must send it to Landing Page first.

      I have finished my project in 3 hours, where I create Fb ads and get conversion more than 3.2% in my fanspage, so my fanspage grow from 10 likes until more than 1000 likes in 30 minutes.

      I get ROI more than 75x from my investment. My target is US and Canada.
      Can you let me know about any example. I tried a facebook ad connected to my fan page and I have got almost 1500 fans but not getting result...
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  • Profile picture of the author diaoling
    Banned
    Thank you, through this post I also understand that a lot of
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  • Profile picture of the author moneyraiser
    So, MakeMoneyJames, please say what is your rating in getting your ads approved? I mean how many campaigns you set up daily and how much of them get approved?

    P.S. Forgot to mention that even Macbounty text links creatives when provide you the text, there is written at the end: "details apply" it is the same as "participation required" so this is very important to get your ADS approved at Facebook.
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    • Profile picture of the author MakeMoneyJames
      Originally Posted by moneyraiser View Post

      So, MakeMoneyJames, please say what is your rating in getting your ads approved? I mean how many campaigns you set up daily and how much of them get approved?

      P.S. Forgot to mention that even Macbounty text links creatives when provide you the text, there is written at the end: "details apply" it is the same as "participation required" so this is very important to get your ADS approved at Facebook.
      I dont do much on facebook and its not really the point.

      The point is facebook allows direct linking (by direct link i mean without using an LP, not necessarily using the CPA offer link). I have gotten direct linking campaigns approved - it depends on the niche and offer. Many people agree with this and some that have had a bad experience with facebook would disagree.

      And if i dont think the offer/LP will be approved there are ways around that which this forums prohibits from mentioning. Like an email submit i just got approved - and my copy said nothing do to with "participation required".

      Just need to know how to work the system and getting ads approved can be easier. But FB is still a pain compared to other traffic sources, so I limit my time there. I'll take the path of least resistance and FB isnt it, however FB is a very good traffic source that can make a lot of money.
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  • Profile picture of the author sith005
    Yes Facebook allows direct linking. What you are linking to will dramatically affect your approval chances. And by direct linking I mean either sending straight to an affiliate link (would never do this) or by redirecting through your own tracking link.

    That being said, if you are trying to direct link, rather that question if you can/should do it, ask yourself why do you want to do it. I do still have direct-linked campaigns, and when I started 90%+ were direct linked.

    However I learned that my overall EPC went up when including landing pages. You have 25+135 characters and one picture to get a click and a conversion. Sometimes (oftentimes) that simply isn't enough. A landing page affords you the chance to tie your highly-clickable ad to the offer itself.

    Plus, if you have designed your funnel in such away, it's the only way to capture leads as well (and I'm refering to fan pages as landing pages also).

    At the end of the day, I often direct link to test an offer or an ad out initially. Some campaigns have done better direct-linking. This was due to the offer page being really everything it needed to be. Adding an LP in these instances lowered the CR. But this is rare.

    So in short - yes direct linking works and is allowed on Facebook (please check with your network and offer details on a case by case basis). I don't recommend it for most long-term campaigns. Take that for what it's worth, but I've never had my account banned and I've had thousands of ads direct linked over the past year at one point or another.

    Danny
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  • Profile picture of the author tylerjaysen
    Ugh...yeah FB's ad platform is a pain to deal with. What's worked for me in the past...is to send them to a page before going to the CPA offer. Sorta like a review type page....that has some copy on it talking about the offer and some other stuff on it. Then have the link to CPA offer at the end of the review copy.

    Direct linking to CPA offer will never get approved with FB.
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    • Profile picture of the author JimLillig
      Originally Posted by tylerjaysen View Post

      Ugh...yeah FB's ad platform is a pain to deal with. What's worked for me in the past...is to send them to a page before going to the CPA offer. Sorta like a review type page....that has some copy on it talking about the offer and some other stuff on it. Then have the link to CPA offer at the end of the review copy.
      I agree with this, as I have seen it work on numerous occassions with affiliates n our network. The plan is simple:
      - set up a "pre-sell" page that your FB ads link to
      - don't overpromote the product there but make sure that all links from the pre-sell page go to the campaign landing page links you get from the network you work with
      - it is best to create a persona for your pre-sell page that is inline with the demographic of the offer
      - add a FB like button to go back to a fan page where you will be able to then promote other "like" offers from

      The ways this is done varies by publisher but the best ones take the time to set it up correctly and their ads get approved. You will want to work with your AM at the network you work with to make sure that the ads you place are compliant with the advertisers terms. In some cases (i know it is with my networks) we have even gone and gotten FB ads approved and place them in the creative set that affiliates can download.

      Always ask the CPA network you work with if they have tested the ads themselves or if the advertiser has done this. You may find they have already done the legwork for you in some cases making your life easier.

      Last thing, targeting. Start tight and work outward. better to have only 100,000 really targeted people see your ads at first and get the lowest hanging fruit to convert. You will learn from them if you get them on your list and then blast out other horizontally associated ads to see what their interested in, then you can start to expand your targeting based on what they responded to.

      Bottom line, FB ads can be difficult to crack, but once you hit it, you usually can sustain it for some time.

      I hope this helps.

      Cheers,
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      Jim Lillig
      Owner - SynergyIntermedia.com
      Blog: www.jimlillig.com

      Download my book on how to win using CPA networks: http://www.jimlillig.com/state_of_CPA.pdf

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  • Profile picture of the author nicnac03
    There are times when direct linking won't work simply because the landing page of the merchant is violating Facebook's guidelines. One very prominent example is pop-ups when a user tries to leave the site. That'll get your ad disapproved. Or if it was approved, it will be taken down if someone reports it and you could get banned.
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  • Profile picture of the author barickiza
    Facebook does not allow direct CPA links, you have to make a link to your site or blog, and even then facebook can refuse your ad if they determine that it is not in accordance with the rules.
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    • Profile picture of the author MakeMoneyJames
      Originally Posted by barickiza View Post

      Facebook does not allow direct CPA links, you have to make a link to your site or blog, and even then facebook can refuse your ad if they determine that it is not in accordance with the rules.
      You do not need to link to your own site or blog. You can link directly to a CPA offer on Facebook. The offers you choose will effect your approval.

      I use my own tracking links, but link directly to CPA offers.
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  • Profile picture of the author sith005
    Yes, again, you CAN direct link on Facebook. It depends on the offer/offer page, etc. But you CAN do this. It's not always the best in terms of your campaign longevity, etc or your ROI, but it can be done.

    This will depend on what you are promoting, etc. Rarely does a direct-linked campaign perform better than one with a bridge/landing page.

    Danny
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  • Profile picture of the author Andrew Zapp
    It's against TOS to direct link to a CPA offer. They probably wouldn't even approve the ad. Your best option is to set up a landing page and send them there where you can capture the leads.
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    • Profile picture of the author MakeMoneyJames
      Originally Posted by Andrew Zapp View Post

      It's against TOS to direct link to a CPA offer. They probably wouldn't even approve the ad. Your best option is to set up a landing page and send them there where you can capture the leads.
      Where does it say this? I link to the CPA offer page on facebook.

      Heres what Facebook says about it:

      C. Destination Sites
      Ads must lead to a functioning landing page that does not interfere with a user's ability to navigate away from the page.

      As long as that destination page is within facebook guidelines, it will be approved.
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      • Profile picture of the author Stan
        Originally Posted by MakeMoneyJames View Post

        Where does it say this? I link to the CPA offer page on facebook.

        Heres what Facebook says about it:

        C. Destination Sites
        Ads must lead to a functioning landing page that does not interfere with a user's ability to navigate away from the page.

        As long as that destination page is within facebook guidelines, it will be approved.
        When worded like that indirect linking/redirects wouldn't be allowed and direct links would.

        You can't navigate away from a redirect but you can easily close the CPA page/tab.
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        • Profile picture of the author MakeMoneyJames
          Originally Posted by Stan View Post

          When worded like that indirect linking/redirects wouldn't be allowed and direct links would.

          You can't navigate away from a redirect but you can easily close the CPA page/tab.
          Actually "direct links" from a CPA company IS a redirect.

          Every CPA company has their own tracking link which REDIRECTS to an affiliate offer. Some traffic networks do not allow redirects which means direct linking to an affiliate offer is not allowed because direct linking an affiliate offer is a redirect.

          Im pretty sure what they meant by the quote is no pop ups (or thats part of it).
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  • Profile picture of the author Rogbog
    Link to your FB fan page and try to get likes as well as directing to your landing page. Remember, you can broadcast to your friends in FB just like those on your list.
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  • Profile picture of the author opt in
    I agree with makemoneyjames, FB allows direct linking but they can be particular with the type of offer you are offering.

    For example, I did direct linking with an affiliate credit card product and they encouraged me to stop promoting it ASAP or they would of taken action against me. When they said that they were also specific on why:

    They said that they didn't agree with the way the credit card company was doing business so they wanted me to stop that campaign for that reason.

    so you can continue doing direct linking when it is the best option for your specific campaign.

    Regards

    David
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  • Profile picture of the author PaSteel
    I have attempted to run facebook ads to my normal sounding domain which redirects to my CPA offer landing page but have had no success. Kinda feels like im just burning money. Does anyone have any examples of the landing pages they are using? How are these fan pages offering anything of value to the "fans"? 1500 fans sounds great but if all you do is blast Spammy offers at them people will ignore it.
    I know im missing something but just not sure what so any advice is appreciated. If you want to see an example my current site it is joingamefly.com. My ads actually spell out its a $7.95 for first month so I dont get why people are clicking and then bouncing off. Sorry for my frustration but it feels like this CPA stuff is a bunch of nonsense
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  • Profile picture of the author Smilix
    Facebook allows direct linking contingent on the type of offer.

    Linking to your fanpage has it advantages. Get "likes" and also you have long term promoting available.
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  • Profile picture of the author cartks
    I am trying both ways now and with my testing it seems that some offers can be directly linked and some cannot. It appears that the ones that cannot be linked have been reported as being abused by fb users so they won't let those go through, but others can work, you must test the direct link. Also I just had a cpa network tell us no more promoting on fb unless it is ppc or accounts will be suspended just thought that was food for thought. A lot of people force you to like their pages to promote and this network said no more, peerfly. Another thing is that you can link to a lp or squeeze page then to offer which isn't working that great for me.

    Question...What format should my landing or squeeze pages be in for cpa offers? Does it depend on niche or what, i can clicks which I am paying for but soooo low conversions please help!!!! Sorry on your thread....
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