Quick POF question: Can we direct link?

12 years ago

Direct linking is ok with POF ads. They allow email submit offers.

You can read details here:

https://ads.pof.com/ui/documentation...uidelines.aspx.

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williamrs

12 years ago

As suggested above, check the advertising guidelines.

Actually, you should always read the ad guidelines of any platform before using it. If people used to do it I think we would see less people coming here to complain about FB and other platforms disapproving ads and banning accounts.

W

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QtoBrooklyn

12 years ago

Thanks guys. Yeah, i read the guidelines but i still wasn't sure. That's why i wanted someone to explicitly tell me 'yeah, direct linking is allowed'. Now i know

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ChrisBa

12 years ago

Direct linking is ok as long as the offer falls within the other criteria in the tos

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tessori

Banned 12 years ago

[DELETED]

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QtoBrooklyn

12 years ago

Originally Posted by tessori

Hi.
A site directly link to your site is called direct linking. it will not effect your website ranking more if you have direct link from the web directories. But direct links from the high ranking sites will help you a lot.

You must be thinking you're on a SEO forum

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LukePeerFly

12 years ago

Originally Posted by shimmi

Tried searching for the answer, but couldn't really find anything..

So yeah, can I direct link my Peerfly e-mail submits on POF?

We are getting a TON of POF traffic right now to our email/zip submits. You should check out the top converters

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QtoBrooklyn 12 years ago

Originally Posted by LukePeerFly

We are getting a TON of POF traffic right now to our email/zip submits. You should check out the top converters

That sounds awesome. I'm just starting my first POF e-mail submit campaign. I wish the ad approval process was a bit faster
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Omid

12 years ago

Direct linking works with POF.

POF is a good ad platform for newbies who want to get into paid traffic. It really converts on direct linking if you choose the right offer. It is a good practice for those who are new to landing page building since the traffic is targeted for dating offers.

I'd break down the plan for a newbie as below:

1 - Choose a broad niche (not an offer) - for example, single moms

2 - Talk to your affiliate manager to give you 2-3 high converting offers for the chosen niche.

3 - Write 2-3 killing ad copies and find at least 5 images . Cannot stress enough that how much important it is to write the right ad copy and find niche related images.

4 - Split test the ad copies and images - 3 ad copies and 5 images = 15 creatives.

5 - Target the right people using POF's awesome targeting tool. Only target the broad niche. Do not narrow down your targeting yet.

6 - Target people between 25 and 50. You can split test the age groups as well! I highly recommend you do this.

7 - Point the ad copies to your offers using a link rotator script. This helps you find out which offer converts better.

8 - Make sure you are tracking what ever you have split tested. This way you'll know which ad copies (images or age groups) convert and which do not.

9 - Run a test. You need to have enough data to find the winners. Definitely 1000 impressions is not enough.

10 - If each of those CPA offer converts then it's fine otherwise remove it. It doesn't matter if you are negative in ROI. We'll narrow down the niche to get laser targeted traffic. So far we have been trying to see if the offers convert or not!

11 - Remove those low CTR images and ad copies.

12 - Now you can test more offers, creatives. Also, it is time to narrow down your niche to find the super targeted traffic for you campaign. This can be done by split testing.

13 - After finding the winner you can create a landing page and improve your ROI but it s very important that you know what you are doing.

* Images play important role in getting high CTR. Remember that you need to test new images at least every 5 days since people will click on images that are their for a while. People tend to click on new images.

You see, having a plan and scientific tracking takes you to the point that you are dreaming for.

One thing I'd like to point out here is that never go with landing page first if you are just starting POF. I'd find the winner for direct linking first and then try to increase the conversions rate by creating landers.

There are definitely more points on POF advertising but these are the basics that every one needs to follow to make money.

I hope this helps you make more money and have more fun!

~ Omid

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MRMario

12 years ago

Originally Posted by Omid

Direct linking works with POF.

POF is a good ad platform for newbies who want to get into paid traffic. It really converts on direct linking if you choose the right offer. It is a good practice for those who are new to landing page building since the traffic is targeted for dating offers.

I'd break down the plan for a newbie as below:

1 - Choose a broad niche (not an offer) - for example, single moms

2 - Talk to your affiliate manager to give you 2-3 high converting offers for the chosen niche.

3 - Write 2-3 killing ad copies and find at least 5 images . Cannot stress enough that how much important it is to write the right ad copy and find niche related images.

4 - Split test the ad copies and images - 3 ad copies and 5 images = 15 creatives.

5 - Target the right people using POF's awesome targeting tool. Only target the broad niche. Do not narrow down your targeting yet.

6 - Target people between 25 and 50. You can split test the age groups as well! I highly recommend you do this.

7 - Point the ad copies to your offers using a link rotator script. This helps you find out which offer converts better.

8 - Make sure you are tracking what ever you have split tested. This way you'll know which ad copies (images or age groups) convert and which do not.

9 - Run a test. You need to have enough data to find the winners. Definitely 1000 impressions is not enough.

10 - If each of those CPA offer converts then it's fine otherwise remove it. It doesn't matter if you are negative in ROI. We'll narrow down the niche to get laser targeted traffic. So far we have been trying to see if the offers convert or not!

11 - Remove those low CTR images and ad copies.

12 - Now you can test more offers, creatives. Also, it is time to narrow down your niche to find the super targeted traffic for you campaign. This can be done by split testing.

13 - After finding the winner you can create a landing page and improve your ROI but it s very important that you know what you are doing.

* Images play important role in getting high CTR. Remember that you need to test new images at least every 5 days since people will click on images that are their for a while. People tend to click on new images.

You see, having a plan and scientific tracking takes you to the point that you are dreaming for.

One thing I'd like to point out here is that never go with landing page first if you are just starting POF. I'd find the winner for direct linking first and then try to increase the conversions rate by creating landers.

There are definitely more points on POF advertising but these are the basics that every one needs to follow to make money.

I hope this helps you make more money and have more fun!

~ Omid

very good post
You put whole strategy .. thanks Omid

Thanks

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QtoBrooklyn

12 years ago

Awesome guidelines, Omid! Thanks!

One question for you, what should the frequency cap be? I have mine set at 4 per visit at the moment.

Thanks
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Omid 12 years ago

Originally Posted by shimmi

Awesome guidelines, Omid! Thanks!

One question for you, what should the frequency cap be? I have mine set at 4 per visit at the moment.

I'd go with 3. But 4 seems ok too!

~ Omid
- Thanks
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TomFang

12 years ago

Originally Posted by shimmi

Awesome guidelines, Omid! Thanks!

One question for you, what should the frequency cap be? I have mine set at 4 per visit at the moment.

Hey,

I would definitely do 3, and selecting "Per Day" is the safest. Frequency cap is applied on a per campaign level. Each time an ad is shown, it's chosen randomly from the ads within that campaign. If the frequency cap is set to 3 per day, then each user will only see your ads in that campaign a maximum of 3 times per day. This reduces ad exposure (but obviously limits impressions served as well) so it doesn't burn out your ads.

Never run 1 ad per campaign; it will show that ad everytime, sometimes 3 times in a row.

Hope that helps with the frequency cap question.

-Tom

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jsmiz

12 years ago

Originally Posted by TomFang

Hey,

I would definitely do 3, and selecting "Per Day" is the safest. Frequency cap is applied on a per campaign level. Each time an ad is shown, it's chosen randomly from the ads within that campaign. If the frequency cap is set to 3 per day, then each user will only see your ads in that campaign a maximum of 3 times per day. This reduces ad exposure (but obviously limits impressions served as well) so it doesn't burn out your ads.

Never run 1 ad per campaign; it will show that ad everytime, sometimes 3 times in a row.

Hope that helps with the frequency cap question.

-Tom

So how many converting ads do you recommend within a campaign? Do you alway run at a session depth 3 per day?

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TomFang 12 years ago

Originally Posted by jsmiz

So how many converting ads do you recommend within a campaign? Do you alway run at a session depth 3 per day?

Yes, I always keep it at 3. It's more efficient to control more campaigns and run different ads (more diversification). Even though you might not get as much traffic and revenue day 1, the ads receive less exposure, which means less likelihood of burnout. This equates to long lasting campaigns and minimal maintenance.

After optimization, my rule is you should be running 6-10 profitable ads. You can run less, but you're beginning to get too few. NEVER run 1 ad per campaign.

-Tom
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- guy99 12 years ago
  
  Thanks to all for the great info ...
  
  Thanks
  
  1 reply
  
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  TomFang 12 years ago
  
  Originally Posted by guy99
  
  Thanks to all for the great info ...
  
  Hit the "Thanks" button instead of increasing your post count
  
  -Tom
  
  Thanks
  
  Signature
  Please stop making self-promotional posts. It wastes your time post them and ours deleting them
  
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apowow

12 years ago

maybe yes maybe no..

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maxaine27 Banned 12 years ago

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- QtoBrooklyn 12 years ago
  
  ^
  
  I guess you guys didn't bother reading through the thread..
  
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MN786

12 years ago

very informative threat
but I think POF based on CPM and there are much complexities in using POF
I simply lost my all money and didn't get any conversion.

Thanks

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outwest

12 years ago

Luke that top converters link you posted does not work for Peerfly, anyone have a link for them

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LukePeerFly 12 years ago

Originally Posted by outwest

Luke that top converters link you posted does not work for Peerfly, anyone have a link for them

It should work fine. Please try again:
E-mail & Zip Submits offers
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Quick POF question: Can we direct link?

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