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2 Questions - 1 about flyer technique another about incentive offers.

by RedShifted
3 replies
Ok I'm mixing up exactly what incentive means and what it doesn't.

Question 1)

Take a higher paying nonincentive trial offer for example. Says its not incentive. But then you go to the manufacturers website and it seems like they're trying to create incentive themselves. By putting phrases on their sales page like "limited time offer". Never knew if thats considered incentive or not.

The question is can I take my flyers and stamp a random # on them? To create urgency for these trials. I won't write "giving away to first 100" since the manufacturer doesn't say that. Instead I was thinking to use a stamp to stamp random #'s between 1 & 100 on like 1000 flyers. Just give people the impression of urgency. I will also be doing targeted flyers w/out numbers but for the nontargeted ones I was curious if I can do this? I'm not saying how many people they're being given out to I'm just putting a low random number on them to make it look like they weren't given to thousands of people. Create the perception of urgency. Create more percieved value.

Is that allowed? (and obviously when I canvas areas I'll do it in a sparse type of way so the perceptions are congruent - like not putting out a whole ton of flyers in one tiny area)

Question 2)

For incentive offers like email submits for a gift card. How exactly does a random email submit for a gift card convert to a sale? I don't understand.

And if these large companies just do gift cards to stir up attention well then can I do this for incentivized offer? I tell people I HAVE a gift card I won and that I'm giving it away for free on a first come first serve basis. Or say I have 10 of them. Then when they come, I tell them I gave them all away already and apologize. Then offer them the place where I apparently got mine and have them complete the offer?

I just don't see how gift cards convert to direct sales so if they don't it would seem these companies just want emails. So I don't see how its hurting them. Or am I missing something?

Any help on these 2 questions would be greatly appreciated. Thanks guys!

-Red
#flyer #incentive #offers #questions #technique
  • Profile picture of the author ChrisBa
    For question 1 - incentive actually means if you are offering the visitor something for filling out the offer - saying it's a limited time is not incentivizing it, and is 100% acceptable and done by most great marketers

    For question 2 - Once someone fills out their email address you get credit, from there the company tries to get that visitor to fill out other offers so that they make money..


    hope this helps
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  • Profile picture of the author apowow
    is it true??or false?
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  • Profile picture of the author RedShifted
    Ok yes to me it sounds absolutely true if thats what you're asking.

    So you're helping the company get traffic than they use their high powers to do what they can do. I gotta start buying up a ton of domains. I honestly feel like this hundreds of different ways to do this. Just got to extract the best. I did tons of research in college (all research honestly) & I think this may be an advantage when it comes to strategy.

    I am saturating myself with as much free useful information as I can then soon I'm going to town with content locking. Wish me luck. =]
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