Started my 2nd facebook ads campaing, any suggestions?
Ive got 4 separate campaign groups running (all different age demo's eg. 18-24, 24-29 etc.). Within those campaigns I have 8 ads running, all with separate images, and 2 different text copies. So all up I have 8 images that are being split tested with 2 texts between 4 demo's.The campaigns all have a $50 maximum daily spend each. So all up I have 32 ads running.
It has been running for about 3 hours now, and some of the ads have been really successful, with CTR's of 0.3% up to 0.6% and CPC's as low as $0.30. There has been a couple with CTR's under 0.1% and still haven't had to many impressions. All up though ive only had 3 conversions at $1.40 each, but I understand this is the testing phase, and expect to loose money.
My question is, what do I do next? Do I pause those ad with CTR under 0.1%? Do I keep letting them all run for another 24h? How should I optimise this? Pretty much, what is my next step?
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