Why CPA marketers choose...

Some people find email/zip submits more profitable and, yes, many people do recommend those to newbies because as you said they say those are easier to convert.

I personally don't like email/zip submits and I personally tend to go for higher paying offers. Of course I also check out the EPC which is very important on my opinion.

It all depends on how you're promoting the offers... Email/zip submits have low payouts, but the key with them is to do volume. Also, depending on the traffic source, they can be an easier start for beginners, because they are cheaper to test than free trial offers, for example.

I'm not saying that they are better than the other offers, though. I myself am not running email/zip submits now, since I also believe that it's easier to hit bigger numbers with offers that pay more, so I'm just saying that everything is relative and depends on how you work. There is not a better or worse type of offer, it all depends on how you structure your campaigns.


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Alot of variables go into a profitable campaign....

But easiest I think, and normally what I do, is to test offers that have 1st page, least amount of info, and single opt in, offers. The reason for this is because it should be easier to convert all else being equal.

For example, if you were to do an auto insurance campaign.

Sometimes they have a first page, zip submit, offer for that campaign that may pay $2-$4+.

Then you have the same or similar offer paying $8-$10 for a full form which could be 1-4 pages normally.

If both offers were the same and one paid on a zip submit and one paid on 3-4 pages of info, I would test with the zip submit first.

The reason for that is because:

#1 - Less testing money to spend promoting a $3 offer than a $9 offer

#2 - the conversion happens quicker on a first page than on 3 pages (and if they dont pass the first page on a 3 page submit, you won't be paid on that either)

#3 - Less information on a first page zip submit then a 3 page full form that asks for lots of personal information.

So after you test a campaign with a zip submit for insurance and you find some places you are profit and or getting conversions, it would make sense to split test against a full form to see if you can make more money.

I always prefer to test first page, single optins, least amount of info as its normally easier to convert. Doesnt mean other offers aren't good, but as far as easy to test, least amount of money, email/zip submits with least amount of info, single optins are an easy way to go.