I know there are people who use 7search profitably, but what strategy can there possibly be other then throwing pasta at the wall to see what sticks? It seems a bit fishy to me that targeted ads to excellent keywords can have such an abysmal conversion rate..
1. Lack Of Strategy Many of the tools available to Internet marketers are either cheap or free. As a result, many new marketers are tempted to use them all at once. Successful Internet marketers begin with a strategy that identifies the goals of a campaign, the target audience and other key planning elements. Only then do they choose their tactics. Remember: tactics without strategy is the noise before defeat.