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Another POF question....

by Adam Smith
12 replies
So I'm at the point where I am now making ads where the CTR is 0.1+ but usually 0.15+ but when i come to change the targeting from my campaigns from broad (after collecting the date) to targeted the CTR droppes massivley... does anyone know why this is happening?

For example.... I have been running a campaign promoting RichMen.com on the broad side.... 30-40 year olds, single divorced and seperated, US.

Now I have found 2 winning ads (100,000 impessions+) where the CTR is 0.1+ but and they are almost breaking even.

Now I have gone into the Cross Tab report and noticed that a high number of clicks and conversions are coming from a certain demographics.. i.e non-smokers and people with a car.

Now when I create a new campaign targeting these people my CTR drops alot 0.04% and 0.05% and there have been no conversions.

The payout for my offer is $3.25... I have only spent $5 on this new campaign and have now paused it because although I havent spent alot of money on it... I know that with a CTR that low I am not going to make money on it.

Does anyone have any idea why this is... and if so what I can do to turn something like this profitable?

Thanks
#pof #question
  • Profile picture of the author jsmiz
    Did you raised your bid accordingly with the new campaign? Have you only spent 5$ so far? Are you running the original campaign at the same time also?

    My suggestion would be to change offer...Richmen is WAY overused on PoF...
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  • Profile picture of the author ChrisBa
    You may need to play with bid price, session depth, etc to optimize those demographics?
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  • Profile picture of the author TomFang
    Adam,

    Personally, I don't even use cross tab reports. To me, I am not able to see the ROI from those reports. I doesn't matter to me that a certain niche gets less clicks. Just because there might be less people in a niche doesn't mean you're not making money there. You can see conversion rates, which do help. However, I still can't see how many impressions it took to generate that conversion. For example, a person who works in the medical field may be converting at 5% from click to conversion, but what if they click for every 100 impressions? It would be killing it.

    With that said, I also don't recommend running ads in a different campaign and believing that the ads are going to perform the same. There are so many different factors affecting it that you can't pin point what has caused the change in ad performance. Not to mention that you're probably only looking at a day's data. Spending $5 is far from enough to decide your ads are now performing worse than they're supposed to be.

    -Tom
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    • Profile picture of the author Adam Smith
      Hi Tom,

      I can see your point when using the Cross Tab Reports... but surely it would be silly not to use them when they show something like this:

      Smoke
      No: clicks 50 Conversion 7
      Often: clicks 3 Conversion 0
      Occassionally: clicks 3 Conversion 0

      So you know that the majority of your clicks and all of your conversions have come from non-smokers. Surly it would make sense to include that in your targeting?

      Originally Posted by TomFang View Post

      Adam,

      Personally, I don't even use cross tab reports. To me, I am not able to see the ROI from those reports. I doesn't matter to me that a certain niche gets less clicks. Just because there might be less people in a niche doesn't mean you're not making money there. You can see conversion rates, which do help. However, I still can't see how many impressions it took to generate that conversion. For example, a person who works in the medical field may be converting at 5% from click to conversion, but what if they click for every 100 impressions? It would be killing it.

      With that said, I also don't recommend running ads in a different campaign and believing that the ads are going to perform the same. There are so many different factors affecting it that you can't pin point what has caused the change in ad performance. Not to mention that you're probably only looking at a day's data. Spending $5 is far from enough to decide your ads are now performing worse than they're supposed to be.

      -Tom
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      • Profile picture of the author TomFang
        Originally Posted by Adam Smith View Post

        Hi Tom,

        I can see your point when using the Cross Tab Reports... but surely it would be silly not to use them when they show something like this:

        Smoke
        No: clicks 50 Conversion 7
        Often: clicks 3 Conversion 0
        Occassionally: clicks 3 Conversion 0

        So you know that the majority of your clicks and all of your conversions have come from non-smokers. Surly it would make sense to include that in your targeting?
        What I can gather from that is there isn't enough data for "Often" and "Occassionally". You can't make a decision on conversion rate with 3 clicks. I would say minimum 10. And if it still has no conversions, then you can take your chances.

        It's not completely useless. But once you have a lot of campaigns it's too much work imo to micromanage like that for every campaign.
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  • Profile picture of the author HairyPoppins
    I'd fudge round with the bid price. Although with $5 spent you don't really get a true idea of how things'll be. I mean it's not a big enough size of data to really be able to look at.
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  • Profile picture of the author Genesis1
    POF converts badly nowadays from my experience
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    • Profile picture of the author jsmiz
      Originally Posted by Genesis1 View Post

      POF converts badly nowadays from my experience
      Agreed. I've had a drop of both ctr's and cvr's since last week. Sucks!
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  • Profile picture of the author TomFang
    Yes, POF is dead!! We should all stop losing money by advertising on POF and move to different traffic sources. Sad day, but all affiliates really should abandon POF for good. Sigh.
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  • Profile picture of the author jacksite
    No, pof is not dead!!!!
    I am trying to test campaigns on pof.
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  • Profile picture of the author johnwalton
    my inner world creates my outer world. I'm making more on POF than ever baby. lets network.
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    • Profile picture of the author TomFang
      Originally Posted by johnwalton View Post

      my inner world creates my outer world. I'm making more on POF than ever baby. lets network.
      Do I dare ask again...johnwalton, are you a real life superhero?
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