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Is this normal!? 6 conversions out of 600

by chewie49
15 replies
Hi,

I have a VERY targeted list with highly interested people on a topic.

I launched a campaign where they get a 30 day trial for 1$ and I only got 6 people (of 570 unique clicks) to enter their credit card for the 30 day trial.

Is that normal? or this niche sucks?

Thanks!
#600 #conversions #normal
  • Profile picture of the author harrisunderwork
    Depends on payout. What sort of payout was offered ?
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    • Profile picture of the author MaxBounty
      Originally Posted by harrisunderwork View Post

      Depends on payout. What sort of payout was offered ?
      This.

      It's sometimes hard to convert an offer where the surfer has to submit their credit card (even if it's for only $1). I'm happy to take a look at how you're running the campaign and provide more insite. Feel free to PM or IM me.
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  • Profile picture of the author liuruyan
    Content locker works well with movie site.
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  • Profile picture of the author chewie49
    payout for me do you mean? 20$ for each signup. People have to pay 1$ for the trial
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  • Profile picture of the author outwest
    So you got 6 signups at $20 each? $120
    how much did that traffic cost you, is the question
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    • Profile picture of the author chewie49
      Originally Posted by outwest View Post

      So you got 6 signups at $20 each? $120
      how much did that traffic cost you, is the question
      It was free traffic because it was sent to my list. I am not talking avbout ROI, instead about conversions of a US$1 trial.

      Thanks
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      • Profile picture of the author MTVida
        Originally Posted by chewie49 View Post

        It was free traffic because it was sent to my list. I am not talking avbout ROI, instead about conversions of a US$1 trial.

        Thanks
        In that case, you should consider your CPL (cost per lead)

        In other words, how much did it cost you to bring in each subscriber to your list? If you had to spend a dollar for each signup for example, you would have spent $580 building your list. With $120 in revenue, you would still be sitting down $460. The beautiful thing about a list though, is that you can continue to make money from it.

        If you've been building your list using free methods, you need to ask yourself how much your time is worth

        Test different headlines (<----the MOST important!) and email copy and find ones that will convert more of your subscribers.

        Also, are your subscribers single or double opt-ins? This can make a huge difference as to how responsive they are.
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  • Profile picture of the author iampiz
    I think it's normal to have 6 conversions
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    • Profile picture of the author mlbnews
      Originally Posted by iampiz View Post

      I think it's normal to have 6 conversions
      It's sometimes difficult to convert a deal in which the surfer needs to submit their charge card (even when it's for just $1). I am pleased to have a look at just how you are running the campaign and supply more insite. You can PM or IM me.
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  • Profile picture of the author ChrisBa
    Originally Posted by chewie49 View Post

    Hi,

    I have a VERY targeted list with highly interested people on a topic.

    I launched a campaign where they get a 30 day trial for 1$ and I only got 6 people (of 570 unique clicks) to enter their credit card for the 30 day trial.

    Is that normal? or this niche sucks?

    Thanks!
    It's really hard to say without more information, but with what was presented it doesn't seem abnormal. How much did it cost you to put together your list?
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  • Profile picture of the author chewie49
    Guys....Again: Why are you talking about ROI if I am talking about Conversions?

    It doesn't matter how much it costed to put together that list. I am talking about RESPONSE and ACTION, not about money!

    They are very targeted subscribers and I thought that at least 20-25% would take the 1$ trial. I was wrong.

    What I want to know if it is normal to have such a low Conversion rate on a 1$ trial.

    That is about the SAME conversion for selling a product of 47$ or 97$
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  • Profile picture of the author outwest
    Even if its a $1 trial, wouldnt it make a difference if they had to give their cc? which most dont want to do? could be the reason
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  • Profile picture of the author harrisunderwork
    Originally Posted by chewie49 View Post

    Guys....Again: Why are you talking about ROI if I am talking about Conversions?

    It doesn't matter how much it costed to put together that list. I am talking about RESPONSE and ACTION, not about money!

    They are very targeted subscribers and I thought that at least 20-25% would take the 1$ trial. I was wrong.

    What I want to know if it is normal to have such a low Conversion rate on a 1$ trial.

    That is about the SAME conversion for selling a product of 47$ or 97$
    You are wrong in your assumptions. The cost of a product has nothing to do with conversion ratio. That's what is meant by targetted list. You can sell anything from $1-$1000 product to a targeted list. You can increase the conversion rate by pre-selling the offer instead of directly passing them the affiliate link.

    Also, its all about ROI, marketeers don't talk about conversion they talk about ROI. Spending 1 $ and profiting 20$, you should not care about conversions.
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  • Profile picture of the author zachary0611
    Do you have a good relationship with your list?
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  • Profile picture of the author the_icon
    You have to break it down buddy. There are tons of variables involved that different people here have touched upon.

    You have a targetted list but how was the list generated? Was it free signups, people that bought a previous product from you? That's just one question. If they have bought from you before then they are more likely to shell out the $1 for the free trial than if they only joined your list for free. If they joined for free then they have not displayed selling potential if you see what I mean and offers that are free like email/zip submits may be a better way to go to begin with.

    Remember a list is about trust. Dont just spam them with offers as they will probably unsubscribe. Periodically give them things of value. You say its a targetted list. Find a freebie in that niche and give it to them. Converse with them on a personal note. Create a FB page and invite them to that. That way then if you share links, and then they share links then the power is exponentially increased.

    Re your post 12 where you only want to know about conversions and is it a CR? Well we dont know. We dont know what the offer is. We dont know how your list was made up. We dont know the quality of your list. So, we cant offer any advice on that side that would be of any value.

    Regardless of how targetted you perceive your list to be, getting people to supply cc details in any offer is a good one.

    You may have 20-25% would sign up but how do you know they havent already via another source? How do you know that 20-25% of your list even give a rats a$$ about the particular offer you wanted to promote? Its just a case of trial and error.

    Finally, I would summise most list owners be it 100 subs or 100,000 subs would regard the bulk of their list to be unresponsive to certain offers and that 10% is an acceptable CR. I may be wrong but other Warriors can share their views on it.
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