POF intl dating campaign

david15923

12 years ago

They are CPM based (like facebook).

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williamrs

12 years ago

They work with CPM (you pay per impressions).

They are a good platform. I personally think FB is a bit easier for a beginner, but PoF is far from bad.

W

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outwest

12 years ago

I have heard better things bout POF as far as quick approval of campaigns, easier restrictions on ads, and less likely to have account banned
Facebook I have heard seems to have a little bit of Google-Itis(Big fat, rich, and Arrogant)

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williamrs

12 years ago

Originally Posted by outwest

I have heard better things bout POF as far as quick approval of campaigns, easier restrictions on ads, and less likely to have account banned
Facebook I have heard seems to have a little bit of Google-Itis(Big fat, rich, and Arrogant)

Here are a few aspects that make FB an easier start:

1. International traffic - FB has way more international traffic than PoF and allows you to target many non-english spekaing countries.

2. CPC - Facebook allows CPC, and it makes the testing phase cheaper. Most of the ads of a new campaign have a terrible performance and paying per impressions instead of actual traffic isn't good at the early stages, because you spend money to test ads and don't get enough traffic to test the offer.

3. Interests - Using specific angles is easier with Facebook, because you have the possibility of using interests and reach very specific groups of people. It can be done with PoF, since they have specific demographics, but it's more complicated.

And there are a few others...

About FB being arrogant, I totally disagree. They have ad guidelines to protect their users and prevent marketers from creating offensive or scammy campaigns. Without those rules everything would become a mess and the good marketers would be damaged. If you respect their rules you will have no problems. The vast majority of my ads get approved (new campaigns) and I still have my original FB advertising account.

Facebook even allows direct linking and for this and other reasons I consider them an affiliate friendly platform.

W

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lukedidit

12 years ago

Originally Posted by williamrs

Here are a few aspects that make FB an easier start:

1. International traffic - FB has way more international traffic than PoF and allows you to target many non-english spekaing countries.

2. CPC - Facebook allows CPC, and it makes the testing phase cheaper. Most of the ads of a new campaign have a terrible performance and paying per impressions instead of actual traffic isn't good at the early stages, because you spend money to test ads and don't get enough traffic to test the offer.

3. Interests - Using specific angles is easier with Facebook, because you have the possibility of using interests and reach very specific groups of people. It can be done with PoF, since they have specific demographics, but it's more complicated.

And there are a few others...

About FB being arrogant, I totally disagree. They have ad guidelines to protect their users and prevent marketers from creating offensive or scammy campaigns. Without those rules everything would become a mess and the good marketers would be damaged. If you respect their rules you will have no problems. The vast majority of my ads get approved (new campaigns) and I still have my original FB advertising account.

Facebook even allows direct linking and for this and other reasons I consider them an affiliate friendly platform.

W

williamrs, what sort of verticals are you getting approved that use direct linking?

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outwest

12 years ago

Originally Posted by williamrs

Here are a few aspects that make FB an easier start:

1. International traffic - FB has way more international traffic than PoF and allows you to target many non-english spekaing countries.

2. CPC - Facebook allows CPC, and it makes the testing phase cheaper. Most of the ads of a new campaign have a terrible performance and paying per impressions instead of actual traffic isn't good at the early stages, because you spend money to test ads and don't get enough traffic to test the offer.

3. Interests - Using specific angles is easier with Facebook, because you have the possibility of using interests and reach very specific groups of people. It can be done with PoF, since they have specific demographics, but it's more complicated.

And there are a few others...

About FB being arrogant, I totally disagree. They have ad guidelines to protect their users and prevent marketers from creating offensive or scammy campaigns. Without those rules everything would become a mess and the good marketers would be damaged. If you respect their rules you will have no problems. The vast majority of my ads get approved (new campaigns) and I still have my original FB advertising account.

Facebook even allows direct linking and for this and other reasons I consider them an affiliate friendly platform.

W

there was a guy on one of the paid forums, who said he made a killing on facebook with dating (intl) . said he routinely made 1k a day. but his acct had been banned so many times he lost count, and he continually had to buy new accounts, so he was fed up

Another guy responded and said he had the same problem, made over 100k that year on intl dating on facebook, but he said he got so fed up with the bans, he eventually just left facebook advertising altogether

why do you think your acct never gets banned on facebook and theirs does? I do know one guy was always trying to sneak in cleavage shots, but well of course they dont like that

but others have said if you continually run dating campaigns on facebook, they will ban you

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ben565

12 years ago

Originally Posted by williamrs

And there are a few others...

About FB being arrogant, I totally disagree. They have ad guidelines to protect their users and prevent marketers from creating offensive or scammy campaigns. Without those rules everything would become a mess and the good marketers would be damaged. If you respect their rules you will have no problems. The vast majority of my ads get approved (new campaigns) and I still have my original FB advertising account.

Facebook even allows direct linking and for this and other reasons I consider them an affiliate friendly platform.

W

i have respected FB so called ad rules and have ad some of my ads get approved,the next day someone else comes in and bans the exact same ads that where approved earlier,there is on consistency with ad approvals with Fb,unless your experienced your wasting your time.

I would not reccomend FB for a newbie,POF is much easier to get your feet wet

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outwest

12 years ago

One thing I did hear positive about POF is that they dont care about cleavage shots on women, whereas facebook will ban you for even trying

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ChrisBa

12 years ago

Originally Posted by outwest

Anyone tried this. Does POF charge basically like PPV companies do?

I'd say POF is closer to Facebook than PPV, you are charged CPM (you pay per each 1000 impressions), so you want to make sure your ads have a good CTR

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TomFang

12 years ago

International dating on POF is lacking traffic.

POF has solid traffic from US, Canada, and UK, but beyond that it's hard to get much traffic and target specific demographics at the same time.

FB obviously has a lot more international traffic. Just don't be surprised by the eventual ban hammer that FB is going to drop on you on the account you've built up over time for running dating.

-Tom

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outwest

12 years ago

Originally Posted by TomFang

International dating on POF is lacking traffic.

POF has solid traffic from US, Canada, and UK, but beyond that it's hard to get much traffic and target specific demographics at the same time.

FB obviously has a lot more international traffic. Just don't be surprised by the eventual ban hammer that FB is going to drop on you on the account you've built up over time for running dating.

-Tom

So Tom, what kind of offers do you recommend using POF, dating but not international?

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TomFang 12 years ago

Originally Posted by outwest

So Tom, what kind of offers do you recommend using POF, dating but not international?

Yeah, while other niches do work, to get scale on POF you gotta do dating in my opinion. It gets the highest CTRs.
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SergeLight

12 years ago

So advertising other dating sites on POF works??

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Goldenchute 12 years ago

Originally Posted by SergeLight

So advertising other dating sites on POF works??

Believe it or not...Yep :-)
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silverace 12 years ago

Originally Posted by SergeLight

So advertising other dating sites on POF works??

For sure! Whatever you do, you target people looking for a date = always catering to their needs.
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JasonWestwick

12 years ago

Originally Posted by SergeLight

So advertising other dating sites on POF works??

YES, It's huge.

You already have a massive base of people who have already signed up to a dating site so 100% targeted traffic

What you need to do though, as POF wont let you promote free dating sites (competition) is sell the benefits of a paid site over a free one, start thinking about the pro;s and cons of each and then work that into your ad copy and lander.

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outwest

12 years ago

Originally Posted by JasonWestwick

YES, It's huge.

You already have a massive base of people who have already signed up to a dating site so 100% targeted traffic

What you need to do though, as POF wont let you promote free dating sites (competition) is sell the benefits of a paid site over a free one, start thinking about the pro;s and cons of each and then work that into your ad copy and lander.

Is what other guys said about intl dating on POF true? not enough traffic? so you go with USA and canada?

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jacksite

12 years ago

It's easier for me to get a good ctr on POF.
But always get bad ctr on FB.

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Linerider

12 years ago

As well as promoting dating sites, also consider other products related to relationships -self help guides etc. They sell very well on POF.
I used to use POF and made some good money on it. The problem I found was that even with broadly targeted advertising, I could only run a campaign for about 24hrs per week before the sales dropped off. Changing the adverts didn't help either. Perhaps if you were promoting seven different products you could get more sales throughout the week, but I've got more efficient ways of spending my time.

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serekesh 12 years ago

It is felt that POF internal dating is good when compared with FB
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leedamians

12 years ago

I am just trialling a dating ad on POF and the first creative was rejected due to showing a womens head and shoulders with a glimpse of lingerie in the image quick change to a girl in a hen party type outfit and approved straight away.Not a hope to get that authorised on FB

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outwest

12 years ago

Originally Posted by leedamians

I am just trialling a dating ad on POF and the first creative was rejected due to showing a womens head and shoulders with a glimpse of lingerie in the image quick change to a girl in a hen party type outfit and approved straight away.Not a hope to get that authorised on FB

even big breast /cleavage supposedly get approved easily on POF
facebook will ban you for that

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silverace 12 years ago

Originally Posted by outwest

even big breast /cleavage supposedly get approved easily on POF
facebook will ban you for that

not that easy anymore though. most cleavage gets through, but they are certainly getting a bit stricter at POF these days.
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leedamians

12 years ago

Someone PM'd me from this thread, sorry but because I don't have 50 posts I can't respond

Got my ad running ok on POF the CTR is quite poor so need to start changing the ads looking at setting up 10 ads and testing from there, only thing is trying to sort a PPV campaign at the moment so do want to get to stage where I trying to do to much and don't do anything. Shiny objects and all that

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POF intl dating campaign

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