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NEW CAMPAIGN ADVICE

by Mattie1
5 replies
Hi,

I would like some feedback on the following:

I am about to promote a free movie trial which pays out $20 per conversion.

I have set a daily budget of $25 which estimates 55 views and a CTR of 5%, am I right in thinking (although its an estimate) that a CTR of 5% will mean 5% will hopefully convert?

If so then between 2-3 will convert which for every $25 spend will return $40 = a $15 a day profit?

Thanks
#advice #campaign
  • Profile picture of the author PPC-Coach
    Well 5% CTR means 5% of the people who view your ad will click it and go to the offer, (if you're direct linking). Then there's the conversion rate once there. It will be below 5% most likely. So if you send 1,000 to view your ad, 5% click it, that's 50 people. Then if 5% of the 50 convert, you've got 2.5 conversions.

    Now you can figure out how much you need to spend to profit based on that.

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  • Profile picture of the author speedylikesKJ
    Originally Posted by Mattie1 View Post

    Hi,

    I would like some feedback on the following:

    I am about to promote a free movie trial which pays out $20 per conversion.

    I have set a daily budget of $25 which estimates 55 views and a CTR of 5%, am I right in thinking (although its an estimate) that a CTR of 5% will mean 5% will hopefully convert?

    If so then between 2-3 will convert which for every $25 spend will return $40 = a $15 a day profit?

    Thanks
    best way to know is to test and collect some data . there are many possibilities , and many factors involved for example traffic source (is it ppv, social traffic or ppc) , using landing page/ direct linking , final conversion rate (which you can`t figure out until you test)
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  • Profile picture of the author Matthew NY
    What platform do you plan on running on? 55 views is definitely not a lot at all. Also, those conversion rates are pretty high.
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  • Profile picture of the author ChrisBa
    Originally Posted by Mattie1 View Post

    Hi,

    I would like some feedback on the following:

    I am about to promote a free movie trial which pays out $20 per conversion.

    I have set a daily budget of $25 which estimates 55 views and a CTR of 5%, am I right in thinking (although its an estimate) that a CTR of 5% will mean 5% will hopefully convert?

    If so then between 2-3 will convert which for every $25 spend will return $40 = a $15 a day profit?

    Thanks
    Just curious.. What's your traffic source?
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  • Profile picture of the author IulianP
    55 views for 20$???

    Well, people might click your offer or not but you get paid when the people enter the email or whatever is required to complete the offer.

    the price for views look really high for me and I wouldn't test it if I were you.

    Keep us informed if you decide to test it!
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