Weight loss / fitness niche having a hard time - myth or reality?
I'm hearing from a couple of "sources" (am new to the niche so can't tell how reputable these are really...) that the weight loss / fitness niche is a bit slow at the moment in terms of conversions / revenue...sounds strange as this should be the "hot" season for the niche starting.
What do you think? Is this the usual smoke-blowers spreading rumors or do you have any evidence there is some truth in this?
Keen to hear your thoughts...thanks!