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Bridge Page - Google Adwords Reject

by PRBandit
6 replies
I have been trying to find out ways to create a landing page so that I can promote an offer on google adwords.

But my ads get rejected because it is labeled as a bridge page. ( Which in definition it is)

How does anyone create a page that doesn't fit this definition?
Bridge Page "is a web page created for the main purpose of sending visitors to a different site"
#adwords #bridge #google #page #reject
  • Profile picture of the author ChadOath
    Yeah, no more single landing pages. You basically have to create a full site with significant content now.
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  • Profile picture of the author ChrisBa
    Originally Posted by PRBandit View Post

    I have been trying to find out ways to create a landing page so that I can promote an offer on google adwords.

    But my ads get rejected because it is labeled as a bridge page. ( Which in definition it is)

    How does anyone create a page that doesn't fit this definition?
    Bridge Page "is a web page created for the main purpose of sending visitors to a different site"
    To promote anything on adwords these days - you need a fully built out site (a real site), and to have some basic advertising built in, the days of jump/bridge/landing pages are over..

    you could try bing to see if you can get your page approved
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  • Profile picture of the author wolfmmiii
    None of the advice above is accurate. I have a document around here somewhere that I wrote on creating AdWords landing pages but it needs some updating.

    The bottom line is that your visitor must either be able to checkout directly from your landing page or you must get creative and make use of secondary landing pages.
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  • Profile picture of the author dlundy1
    The above information is incorrect. Goggle defines "Bridge pages" as pages created with then intent to SEND searchers to another page. There must be some ACTION for the user to take on the page in order for it to oblige to Google's rules. Simply use a squeeze page with a premium to get the users email address and redirect them to the desired page. be sure that it is related to what the user is searching for or else you will waste your Click.
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  • Profile picture of the author PPC-Coach
    You can do adwords if you provide value to their users.

    If you don't, they will not run your ads.

    They have 2 sets of rules. One for affiliates and one for everyone who is not an affiliate.

    If you're not an affiliate you will love adwords. If you are, you are in for a tough haul.

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