Facebook to CPA case study for the NBA Finals

by leonidas32

Posted: 12 years ago 4 replies

AD NETWORKS

Hey guys,

I ran a recent Facebook to CPA offer case study for the NBA Finals.

While the campaign did not prove to be profitable, I have recorded everything that was accomplished and method here:

Facebook & NBA Finals case study

Feel free to comment

Thanks!

#case #cpa #facebook #finals #nba #study

AnilK 12 years ago

Hey,

Nicely laid out case study with ad and LP CTR, conversion rates and ad copy.

If you were to continue the campaign, would be worth using 'funkier' images that catch the eye better.
- Thanks
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mtmjohn 12 years ago

The CTR you got is a bit low. The higher your CTR the more traffic you are going to get and the lower your CPC/CPM will be.
- Thanks
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costi 12 years ago

Yes, the CTR was very low, you should have aimed for at least .1 Maybe next time you can try some images without borders, anyway normally you must try at least 10 images, wait for about 20k impressions and discard the ones that have low CTR, in this way you can find a winner much earlier.
- Thanks
- 1 reply
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- leonidas32 12 years ago
  
  I forgot to mention that I was bidding on CPM, rather than CPC.
  
  CPM vs. CPC
  According to this case study of CPM vs CPC, CPM was more cost effective despite the lower CTR.
  
  Border vs. No Border
  This case study focuses on the style of border. In effect, a thick border had the highest CTR, compared to the other styles/no border.
  
  Red Border
  I couldn't find the actual case study that tested various colors for borders, but here is a great example nonetheless.
  
  I've updated the post to include these tid-bits
  
  Testing another campaign for dating as I type this.
  
  Thanks
  
  Signature
  
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Facebook to CPA case study for the NBA Finals

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