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Best way to cycle Ad Networks

by johntp75
2 replies
I run an entertainment site and have several ad networks willing to work with me. No one site can deliver 100% fill rate so I need to have them setup in a way to fail over to the next network when an ad is not displayed. Each network has a minimum cpm value so i don't need to worry about pricing structure just Ad Network 1, Ad Network 2, and so on.

Break had a way to do this with one backup ad if they failed to display, but I am leaving a lot of impressions on the table each month. Any help is greatly appreciated.
#cycle #networks
  • Profile picture of the author Silentkiller1
    Try buysellads and also start selling ad space to the advertiser.
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    • Profile picture of the author fabpack
      There is a simple way to do this we called Daisy Chaining- we did it for a long time before going the adserver route.

      Sign up to your networks, lets call them Net 1, Net 2, Net 3, Net 4
      Also sign up to Adsense.

      Hardcode the tags from Net 1 in to your site and set up Net 2's tags as Net 1's backfill (the network will put them in place for you if you send them the tags).

      Do the same, setting up Net 2 with Net 3's tags as backfill and Net 3 with Net 4's tags as backfill.

      Finally, Set up Net 4 with Google Adsense tags as backfill because Adsense will monetise every banner nobody else wants, albeit at a sometimes low rate.

      Good luck
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