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My first experience with PPV(case study)

by thesilvershield
30 replies
Hi all,

I want to share my first experience with PPV.

I tried my first PPV campaign at Leadimpact with an iPhone offer (payout $2). First, I used direct linking. I targeted 66 urls and it had a total of 245 impressions. Only 16 of the urls got impressions, the others had no impression. The best performing urls are as follows:

1st campaign:
url 1: 143 impresions - 1 lead
url 2: 38 impressions - 0 lead
url 3: 17 impressions - 0 lead

Result: $4.90 spent, $2 earned.

After that I decided to create a landing page and made another campaign for the same offer with my own landing page. I added some more urls to the previous list and targeted 126 urls this time. It got 221 impressions. Only 31 of the urls got impressions. The best performing urls are as follows:

2nd campaign:
url 1: 78 impressions
url 2: 44 impressions
url 3: 14 impressions

Result: $4.42 spent and no lead!

This time the first best performing url is a new url I added to the 2nd campaign. The second best url is the same with the second best in the 1st campaign and the third best url was the first best url in the 1st campaign.

Now I need to analyze these reports correctly. Should I stop the campaign and try another offer? What do you think?
#experience #ppv #ppvcase #study
  • Profile picture of the author ProServices
    Well done for taking the brave step to test the campaign with the direct linking and landing page. With PPV, it's all about maximizing what works.

    Unfortunately, I've tried PPV and lost money. Some of these companies do not get you laser targeted traffic instead they get you poor quality traffic that simply does not convert. My advice would be to try companies that other warriors have had success with. Also I have heard other warriors have more success with optimized landing pages. Think about building your list on the landing page so that you can send similar offers in the future.
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    • Profile picture of the author thesilvershield
      Originally Posted by Rossy WF Members Rock View Post

      Well done for taking the brave step to test the campaign with the direct linking and landing page. With PPV, it's all about maximizing what works.

      Unfortunately, I've tried PPV and lost money. Some of these companies do not get you laser targeted traffic instead they get you poor quality traffic that simply does not convert. My advice would be to try companies that other warriors have had success with. Also I have heard other warriors have more success with optimized landing pages. Think about building your list on the landing page so that you can send similar offers in the future.
      Thank you for your reply. As this is my first try and I have a limited budget, I think I had better work on PPV with this network. I just can't be sure about the way I'm finding target urls. I don't use any automated tool for it, I search related urls manually by using keyword tool and quantcast. Is it better to use a tool and find thousands of urls? I hope some other experienced warriors will write something on this.

      I am aware how building email list important, but I think I need to have decent experience on landing pages before starting a list.
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  • Profile picture of the author lotsofsnow
    While it is possible to make money with PPV it is probably not the best vehicle to start learning if you have a limited budget.

    From the figures above it looks like your budget limit is somewhere around $4 for a campaign. That is not something that can give you enough data to judge.

    If you can not comfortably burn through $50 for a test campaign and do that at least 50 times, meaning you have at least $2,500 to begin with, PPV is probably not the best thing for you right now.
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    • Profile picture of the author jaggyjay
      Those stakes too high for me

      Only burned through about $1,000 before I learned my lesson and found out you have to rotate multiple pages and offers in addition to meticulously tracking your targets

      Originally Posted by hpgoodboy View Post

      If you can not comfortably burn through $50 for a test campaign and do that at least 50 times, meaning you have at least $2,500 to begin with, PPV is probably not the best thing for you right now.
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      • Profile picture of the author thesilvershield
        Originally Posted by jaggyjay View Post

        Those stakes too high for me

        Only burned through about $1,000 before I learned my lesson and found out you have to rotate multiple pages and offers in addition to meticulously tracking your targets
        Thanks for your reply! Good to hear that 2,500 is high for someone else too! $1,000 sounds more reasonable for me for now. I saw something on posper about rotating offers. I wonder if it is the same with what you say. I thought it is better for me to set up a few basic campaigns and then work deeper on the techniques like rotating offers, advanced landing pages, etc. So maybe it's time to work on these.
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    • Profile picture of the author thesilvershield
      Originally Posted by hpgoodboy View Post


      If you can not comfortably burn through $50 for a test campaign and do that at least 50 times, meaning you have at least $2,500 to begin with, PPV is probably not the best thing for you right now.
      Wow! I definitely don't have that much budget! Thanks for your reply. From what you say, I understand I should quit PPV just at the beginning. However, I've been studying on it for quite a long time, and I can try increasing the money for testing a little. After reading a lot on this forum, I learnt that I shouldn't quit a method before I end up with a complete failure. I don't think I am on that point, yet. First I guess I should try to find ways how to correct my strategy on PPV method, then I can start new methods.
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  • Profile picture of the author mydream247
    Try dating offers on pof, sign up for account yourself as member and take note of the ads you see, find similar offers to promote and go with what works, you can start with 25.00 and scale up, don't give up, test, test, study and learn.

    Good luck.
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    • Profile picture of the author thesilvershield
      Originally Posted by mydream247 View Post

      Try dating offers on pof, sign up for account yourself as member and take note of the ads you see, find similar offers to promote and go with what works, you can start with 25.00 and scale up, don't give up, test, test, study and learn.

      Good luck.
      Thanks for your advice, I really apprciate it. However, pof will be a completely new area for me and I'm sure it has its own strategies and methods which require studying for me. I've heard many successful stories in that area, so I can think on it later for sure. I guess I should focus on PPV for now and try more campaigns with it.
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  • Profile picture of the author PPV Affiliate
    Definitely not enough data to tell much about the campaign yet. I would recommend trying anything other than submit offers - they're pretty tough to keep profitable. Try something with a little higher payout like short form lead gen offers.
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    • Profile picture of the author thesilvershield
      Originally Posted by PPV Affiliate View Post

      Definitely not enough data to tell much about the campaign yet. I would recommend trying anything other than submit offers - they're pretty tough to keep profitable. Try something with a little higher payout like short form lead gen offers.
      Thanks for your advice on how to improve myself at PPV! Well, it was a short form offer, but $2 is a low payout, right? I will check for the higher ones and try them. Do you think I should run a campaign with landing pages for that kind of offers or I should still test direct linking and landing page for them? I read somewhere that higher payouts need landing page and don't convert with direct linking. Thanks!
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  • Profile picture of the author badboy_Nick
    Good effort, but heres your problem: The margins are too low. You make what, $2 bucks a lead? That's small-fry and IMO not worth anyones effort. What you want to do is use the SAME marketing techniques ... but target HIGH pay-per-lead offers that pay 10x that amount. Think insurance quotes, loan applications, debt enquiries.

    I get up to $80-90 bucks for a simple form submit (lead) ... NOT SALE! That's how I make so much money. I buy traffic like yourself but throw it - also via direct linking or via my own websites - at offers that pay a truckload more.

    THAT is how you win at this game

    Any questions just let me know,
    Nick
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    • Profile picture of the author speedylikesKJ
      Not enough data at all , also one lead isn't enough to determine a url is successful or not we do need consistent conversions , Sometimes it happens like a url convert converts at start but later it maybe wont convert at all ...

      I`d advise you to collect more data rotate landing pages ...I always start off with at least three landing pages ..
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    • Profile picture of the author thesilvershield
      Originally Posted by badboy_Nick View Post

      Good effort, but heres your problem: The margins are too low. You make what, $2 bucks a lead? That's small-fry and IMO not worth anyones effort. What you want to do is use the SAME marketing techniques ... but target HIGH pay-per-lead offers that pay 10x that amount. Think insurance quotes, loan applications, debt enquiries.

      I get up to $80-90 bucks for a simple form submit (lead) ... NOT SALE! That's how I make so much money. I buy traffic like yourself but throw it - also via direct linking or via my own websites - at offers that pay a truckload more.

      THAT is how you win at this game

      Any questions just let me know,
      Nick
      Thank you Nick for giving this informative and helpful reply! So you mean I should use offers around $20. You say using PPV for these offers work? Aren't they better with email marketing? Many people say that they don't convert with PPV. I didn't think of picking those high payout offers for this reason. Maybe it depends on the landing page again.

      You get $80-90 for offers without credit card details? This is a great success!

      So I should stay away from email-zip submits and try offers with high payouts. I need to master on building successful landing pages then. Thanks!
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  • Profile picture of the author thesilvershield
    Originally Posted by jaggyjay View Post


    Only burned through about $1,000 before I learned my lesson and found out you have to rotate multiple pages and offers in addition to meticulously tracking your targets
    Originally Posted by speedylikesKJ View Post


    I`d advise you to collect more data rotate landing pages ...I always start off with at least three landing pages ..
    I read somewhere that Leadimpact doesn't allow landing page rotation. Is that true? I'll be happy to hear if you know anything about this.
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  • Profile picture of the author ChrisBa
    Originally Posted by thesilvershield View Post

    Hi all,

    I want to share my first experience with PPV.

    I tried my first PPV campaign at Leadimpact with an iPhone offer (payout $2). First, I used direct linking. I targeted 66 urls and it had a total of 245 impressions. Only 16 of the urls got impressions, the others had no impression. The best performing urls are as follows:

    1st campaign:
    url 1: 143 impresions - 1 lead
    url 2: 38 impressions - 0 lead
    url 3: 17 impressions - 0 lead

    Result: $4.90 spent, $2 earned.

    After that I decided to create a landing page and made another campaign for the same offer with my own landing page. I added some more urls to the previous list and targeted 126 urls this time. It got 221 impressions. Only 31 of the urls got impressions. The best performing urls are as follows:

    2nd campaign:
    url 1: 78 impressions
    url 2: 44 impressions
    url 3: 14 impressions

    Result: $4.42 spent and no lead!

    This time the first best performing url is a new url I added to the 2nd campaign. The second best url is the same with the second best in the 1st campaign and the third best url was the first best url in the 1st campaign.

    Now I need to analyze these reports correctly. Should I stop the campaign and try another offer? What do you think?
    This is a good start - one huge thing im noticing is your sample size is way too small, you will need to run these much longer to determine things like if a certain day of the week is better/worse for you, etc..

    Also you will need to track how much you're spending per keyword/url and determine how much you're willing to spend before removing them from the campaign.

    I do applaud you for taking action, but don't give up on your campaigns too soon, you need to gather more data. Best of luck!
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    • Profile picture of the author thesilvershield
      Originally Posted by ChrisBa View Post

      This is a good start - one huge thing im noticing is your sample size is way too small, you will need to run these much longer to determine things like if a certain day of the week is better/worse for you, etc..

      Also you will need to track how much you're spending per keyword/url and determine how much you're willing to spend before removing them from the campaign.

      I do applaud you for taking action, but don't give up on your campaigns too soon, you need to gather more data. Best of luck!
      Thank you for encouraging me! I think all newbies need it

      As I'm at the beginning of PPV, I feel a bit afraid of failing - maybe because of lack of experience. I know I have to lose money to get some decent data though. I need to work more and test more!

      Thanks to all warriors here for guiding me!
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  • Profile picture of the author ctcmarketing
    I think you may receive a better response one PPC. PPV has a conversion rate of 1% or less. But that statement is debatable.
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  • Profile picture of the author costi
    Did you try promoting more the offer on the url that converted from the first test?
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    • Profile picture of the author thesilvershield
      Originally Posted by costi View Post

      Did you try promoting more the offer on the url that converted from the first test?
      Yes, I tested it until it had around 200 impressions, but it didn't convert. Maybe it was just a luck at the beginning and it is not a profitable url at all.
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  • Profile picture of the author 1HomeBizer
    When trying to drive traffic to your MLM website what is the best cost effective approach if you are starting on a shoe string budget?
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  • Profile picture of the author IM Lover
    Honestly, you must split test to find your way. It will take time but if you stay dedicated you will get there in the end, remember something no money is easy money no matter what the fluffed up sale pages tell you.

    You just need to work for it, then it will pay off in the end.

    Good luck!

    -Lee
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  • Profile picture of the author frankweerasinghe
    how about ppv + clickbank?
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  • Profile picture of the author Kenny T
    PPV+CPA is better way to go when starting out with PPV... I wouldn't do PPV+Clickbank as you gotta spend more with clickbank offers
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