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DOs and DON'Ts of PPC Advertising - Do You Agree?

by eugenedm
6 replies
I just want to share something and let me know if you agree with these or if there's something you would like to add...I'd appreciate it.

1. If you have you been thinking about starting Pay Per Click (PPC) and don't know where to begin...

Why don't we start with Google Adwords. Here's the link:
http://www.google.com/AdWords

2. Research your key phrases

We all know that Google's keyword tool can be very handy when looking to find highly searched key phrases. So this is the next stop.

https://adwords.google.com/o/KeywordTool

3. Consider using negative keywords - I believe this enhances your click through rate

4. Your ad copy should be appropriate to the keywords
An adcopy should be as similar to the key phrases as possible, and it should contain the primary keywords so that it bolds up when searched for, which increases the click through rate.

5. Review, improve, substitute then do it again
Once the ad group has had some traffic, review the keywords. If your phrase match keywords are getting traffic - it's a good sign.

The goal should be to determine what extra words are before or after the phrase match. We can also use Google Analytics to find out what terms people searched for.

Let me know what you think...I'd appreciate it...
#advertising #agree #don’ts #dos #ppc
  • Profile picture of the author badboy_Nick
    Hmm ... I would say this is very BASIC advice, and hence will NOT give you a competitive advantage over some of the bigger heads out there. Let me give you some better tips from my treasure chest.

    KEYWORD RESEARCH

    Don't use any tools, use your head. Use a dictionary, read magazines, research websites. But DO NOT use any tools or software, everybody has access to those and you will not gain a competitive advantage.

    PPC

    1. Use a shotgun approach - The more you shoot, the more you'll hit. However, make theme based adgroups and still bid on relevant keyphrases. Dont go too long-tail, as theres no traffic.

    2. CTR is key early on - Sacrifice short term ROI for high CTR. To do that, bid high early and drop your bids gradually, ensuring your ads are in positions 2-4.

    3. Wherever there is competition, theres money to be made. Try to cut of a small piece of that big cake rather than looking for niche markets.

    4. Pause anything below 0.5 to 1% CTR, 2%+ at campaign level should be established within a few days. Be ruthless in dropping keywords.

    5. 80% of Google's Quality Score is determined based on your CTR!

    6. If you rack up double the costs per keyword of what you get in commissions but no conversions at all - pause it.

    7. 200 impressions and no clicks a keyword - pause

    8. Concentrate on your converting keywords, pause the rest. If positive ROI - keep. If negative/breakeven but converting, drop bids and gauge CTR.

    That's just a few tips, but this is how you win at this game Any questions just drop me a line.

    Nick
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    • Profile picture of the author NSOLO
      4. Pause anything below 0.5 to 1% CTR, 2%+ at campaign level should be established within a few days. Be ruthless in dropping keywords.

      This one was by far the most helpful to me. Thanks! I have to start restructuring an AdWords campaign, and that tip is golden as I begin delving into such restructuring!
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    • Profile picture of the author zeroaffiliate
      Originally Posted by badboy_Nick View Post

      Hmm ... I would say this is very BASIC advice, and hence will NOT give you a competitive advantage over some of the bigger heads out there. Let me give you some better tips from my treasure chest.

      KEYWORD RESEARCH

      Don't use any tools, use your head. Use a dictionary, read magazines, research websites. But DO NOT use any tools or software, everybody has access to those and you will not gain a competitive advantage.

      PPC

      1. Use a shotgun approach - The more you shoot, the more you'll hit. However, make theme based adgroups and still bid on relevant keyphrases. Dont go too long-tail, as theres no traffic.

      2. CTR is key early on - Sacrifice short term ROI for high CTR. To do that, bid high early and drop your bids gradually, ensuring your ads are in positions 2-4.

      3. Wherever there is competition, theres money to be made. Try to cut of a small piece of that big cake rather than looking for niche markets.

      4. Pause anything below 0.5 to 1% CTR, 2%+ at campaign level should be established within a few days. Be ruthless in dropping keywords.

      5. 80% of Google's Quality Score is determined based on your CTR!

      6. If you rack up double the costs per keyword of what you get in commissions but no conversions at all - pause it.

      7. 200 impressions and no clicks a keyword - pause

      8. Concentrate on your converting keywords, pause the rest. If positive ROI - keep. If negative/breakeven but converting, drop bids and gauge CTR.

      That's just a few tips, but this is how you win at this game Any questions just drop me a line.

      Nick

      THis is a awesome guide! thanks for sharing...
      Signature
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  • Profile picture of the author Anthony Gibson
    Wow, that's unbelievably thorough advice. Guarantee a TON of people can benefit from those gems! Very Analytical approach! Thanks for sharing in Nick.
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  • Profile picture of the author MTVida
    Originally Posted by eugenedm View Post

    1. If you have you been thinking about starting Pay Per Click (PPC) and don't know where to begin...

    Why don't we start with Google Adwords. Here's the link:
    Google AdWords ? Online advertising by Google
    That's the only thing I would disagree on. Google is a very tough place to start out as an affiliate. If you don't go about it in a very methodical way, your account will be toast in no time.

    Otherwise, the advice that you and Nick gave is very solid!
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  • Profile picture of the author Greedy
    But DO NOT use any tools or software, everybody has access to those and you will not gain a competitive advantage.
    The only thing I don't agree with this is, everyone does have access to them, but most companies and your competition a lot of times will never use them.

    From an internet marketing stand point, everyone does use them, but from a big picture most don't.

    But nice guide!
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