CPA to Facebook :: How to do it better

I've seen a lot of questions on facebook advertising and when digging deeper it's apparent that there's one major mistake everyone is making. They select an offer, they proceed to facebook and create a campaign targeting all of the USA with no demographics at all selected. I guess they think that it will be better because more people will be viewing thier ads, (all 47,000,000 fb users in the USA)? BUT this is so wrong in so many ways. Each CPA offer will target a totally different demographic, so take advantage of that and setup your campaigns the right way from the get go.

Let's look at an example:

Say you're promoting a free sample of lipstick.

Would you want all men in the USA to see it? (probably not) You'd want women to see it for sure. Now which age group do you pick? All, college grad, college student or high student? Do you want to target all of the USA or just one state or just one city? How do you know the answers? You don't until you test each targeted demographic with it's own ad.

Let's say you setup one ad to target: Single Females in California who are in highschool and interested in Men. You'd be targeting 21,000 ish people now versus 47,000,000 if you went with all of the USA.

So that's ONE ad. Now create another but switch one factor. So now target Single Females in Michigan who are in highschool and interested in men. Now you're targeting 13,780 of them with another ad.

Now you have two VERY targeted ads and you can even add the state name to the ad copy itself! (People respond when they see something close to them more then generic crap).

Now repeat that for all the states. Now you have a REAL facebook campaign on your hands.

Now repeat that but instead of highschool females, target college females for all the states.

The more targeted you make your campaigns and your ad copy the better your conversions will be. (What if you went by city and had the city name in the ad copy title? Think that would work better?)

This does take a while to set up and manage, but in the end, it's a better way to do facebook with cpa offers. I can safely share this because most of you will read it, say that's cool and move on, but maybe 5% of you will act on it and actually make some profits.