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Clarification on EPC? Does it necessarily equal conversion rate?

by fight_prof
3 replies
Hi everyone,

I'm a bit confused about something, I've done lots of reading and searching, so hopefully someone can shed a bit of light.

I am planning on getting into PPC to CPA promotion. I have promoted and sold clickbank products in the past, using article marketing and backlinking primarily.

Anyway, my question is about EPC.

As far as I know, EPC is the average network earnings per 100 clicks, correct?

So in MaxBounty, when I look at the EPC for a TriSlim free trial is $1.90.

I read that this is the calculation for EPC:

"To calculate the EPC, you simply divide the commission generated by the number of clicks.

For example, if you receive a commission of $20 after sending 100 clicks (visitors) to the merchant...

Divide $20 by 100 = 0.20."

Does that simply mean that if I had 100 clicks go to the TriSlim offer mentioned, that I could potentially make a commission of $190? Of course other factors come into play, but is that what they are saying? Also, the commission rate is $35/sale, so in essence it is averaging a 5.4% conversion rate?

I had a clickbank product before which would sell typically 1:100, so a conversion of 1% or so. The product delivered a $24.95 commission to me, does that mean its EPC would be $0.25? (24.95/100).

Thanks to everyone in advance.

FP :confused:
#clarification #conversion #epc #equal #necessarily #rate
  • Profile picture of the author PPC-Coach
    EPC means just as you described above. Commission/number of clicks. So in your example that works out to $0.20 everytime someone clicks your link.

    This is useful for ppc activities, IF it were accurate.

    Unfortunately, it's a totally inaccurate and massage-able indicator. IF a CPA network wanted to increase the epc, it would say something like, "You cannot direct link to this product, it must go through your own landing page". That would artificially inflate the EPC because the number of clicks would be lower then a direct linking campaign. The only true use of EPC is with your own stats, where you know all the variables and will get an accurate picture of what is really happening with the product or service you're promoting.
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  • Profile picture of the author digabot
    EPC is different for everyone, every campaign, every traffic source and every landing page. Useless number.
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  • Profile picture of the author fight_prof
    Thanks very much guys.

    The info is appreciated, I think I will focus on other numbers and my own testing.
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