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Openx or Google DFP? Which is better

by hwn77
2 replies
Hi,

I own a network of sites that is getting 55,000 to 65,000 pageviews per day. Presently, i use over 10 ad networks (adsense, buysellads, contextweb, maxbounty, cpmstar, video ad networks etc) and it's beginning to become tedious and confusing especially if you are trying to daisy chain them.

I need an adserver that is reliable and doesn't take forever to load the ads. I need advise from you guys who have experience using google dfp or openx. I saw adzerk.com as well. Anyone with experience with it? It's new.
#dfp #google #openx
  • Profile picture of the author ren3185
    I would take a strong look at Adzerk over OpenX or DFP. They give you the ability to set your daisy chain in the ad server and provide pass back code to your networks so you can make sure that 1.) the ad is filled and 2.) you have an accurate count of impressions.

    It is also extremely helpful if you are running a network of sites as they give you features that allow you to automate the payment to your publishers if you run that type of model.

    If you want to talk to someone over there, you can reach out to Ron (ron [at] adzerk)

    Good luck!
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    • Profile picture of the author JesseN
      You can also take a look at OIOpublisher since they allow you to manage your ad inventory and only requires a one of purchase ($37 with coupon GREEN-LEAF). Advertisers can buy ad spots for a certain amount of time which you would have set and the ad gets automatically gets removed when it has expired.
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