POF advertising question

In order to slightly improve your campaign in a few easy steps:

Your targetting is way too broad. You could do much better.
For your current campaign. Separate it into a US campaign, and a Canadian one. Since those are big target groups, with lots of volume, separate them each by age. An increment of 3 years will do the trick. So, one group will be form 19 to 21, another one from 22 to 24, another one from 25 27 etc....

Also, apply the advice given in the last two paragraphs of my previous posts, to really up your CTR.

Weed out the non-performing groups.

In order to seriously improve your campaigns, do the following:

Divide each of them using some of the targeting parameters pof has available. You have plenty of them. For example:

-target overweight males with a targeted creatives, example:
Overweight man uses a dirty psychological trick to create a profile that lures women to him. You could put a picture of an overweight guy with a hot chick.

Apply the same for poor guys, rich guys, extremely short guys, extremely tall guys, just play with the parameters POF has, and use them. There are so many ways you could do this. Just look at the targeting options POF has and be creative, used them to your advantage. The point is to choose an unique targeting characteristic and build your ads around it.

The more unique, the better. What I mean by this is, you could target men with dark hair, and build the creatives around them, but I doubt it would be significantly more successful than what you're doing right now.

The problem with this is having a dark hair is still very broad, not unique, and 20-30% of the people have this feature.

On the other hand. You could target "men over 7 feet tall". Now this is an extremely unique characteristic. There are probably 0.1% men that are over 7 feet tall. I imagine this would be extremely effective, and performing really well. Now imagine a 7 foot tall guy, browsing POF, and seeing an ad related to his height, it will immediately draw interest too him, and there's a big chance he'll do something about it, and click the ad, maybe convert to your page.

Basically, instead of everything lumped into a huge target, like you have done, create smaller yet more targeted campaigns. Some of this subgroups will be extremely effective, some, will not. You'll just remove the ones that don't perform.

Don't be suprised if you see 0.3% to 0.5% CTR using this strategy.