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Need Advise with my Bing Advertising Campaign,Please Help!

by shifat
5 replies
Hello my fellow warrior friends!I need your help desperately for one of my bing advertising campaign.I am running a campaign for one of my new service selling(social media service) site for last two weeks.Here's the stats for last few days of that site:


As you can see this particular ads got decent amount of impression but only 2 clicks so far & no conversion from that yet.I am also running two different ads for that site as well to find out which one is has the best output but so far i have the same result .Please help me,your advise on this matter will be highly appreciated.Thanks
#advertising #advise #bing #campaign
  • Profile picture of the author PaulBaker
    It's hard to give you specific advice with very little information about the campaign.

    I'm going to make the assumption that your targeting is quite broad and that you have a few different keywords in the campaign and very general adcopy.

    What I do, is first go broad and then go deep with the keywords, ie come up with the the main keywords/phrases that relate to your service. For each phrase you can then build a keyword list that relates to it. For example main keyword ideas might be Bookmarking Service, Social media marketing, Backlinking Service etc. I then take each of those keywords and plug them into the msn and adwords keyword tools (or any other keyword tools you use) and build out a list of related keywords for each phrase.

    You then end up with quite a few separate keyword lists that relate to your service and have a separate campaign for each. So, 'bookmarking service' is one campaign with only keywords relating to bookmarking service and ad copy about bookmarking service. The same for social media marketing etc. Apart from being able to focus your keywords and adcopy tightly together which gives you much better CTR you also have the opportunity to send people to different pages of your website depending on what they are looking for.

    Hope that helps some and apologies if I'm way off the mark with where you're at.
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    • Profile picture of the author shifat
      Originally Posted by PaulBaker View Post

      It's hard to give you specific advice with very little information about the campaign.

      I'm going to make the assumption that your targeting is quite broad and that you have a few different keywords in the campaign and very general adcopy.

      What I do, is first go broad and then go deep with the keywords, ie come up with the the main keywords/phrases that relate to your service. For each phrase you can then build a keyword list that relates to it. For example main keyword ideas might be Bookmarking Service, Social media marketing, Backlinking Service etc. I then take each of those keywords and plug them into the msn and adwords keyword tools (or any other keyword tools you use) and build out a list of related keywords for each phrase.

      You then end up with quite a few separate keyword lists that relate to your service and have a separate campaign for each. So, 'bookmarking service' is one campaign with only keywords relating to bookmarking service and ad copy about bookmarking service. The same for social media marketing etc. Apart from being able to focus your keywords and adcopy tightly together which gives you much better CTR you also have the opportunity to send people to different pages of your website depending on what they are looking for.

      Hope that helps some and apologies if I'm way off the mark with where you're at.
      Thank you Paulbaker with your great input over this matter & your advise does indeed makes a lot more sense.I will implement your ideas on my campaigns straightaway.thank you,much appreciated .
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      • Profile picture of the author PaulBaker
        You're welcome Shifat.

        I would also separate your campaigns into search network and content network.

        Search network is tightly focused and targeted on what people are searching for where content can be much broader and less targeted to gain placements on websites.

        Best of luck with it
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        • Profile picture of the author HostWind
          You have 2 clicks and are looking for help?
          That isnt enough information to determine anything. Wait until you get 100 and let us know what your conversion rate is.
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          • Profile picture of the author shifat
            Originally Posted by HostWind View Post

            You have 2 clicks and are looking for help?
            That isnt enough information to determine anything. Wait until you get 100 and let us know what your conversion rate is.
            I ran one ad earlier for this site before this one which got around 130 clicks but no conversion.
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