Any thoughts on customer resistance?
I'm new and struggling with this biz but have noticed something I have not seen discussed anywhere and wonder if it receives any thought or preparation to get over.
I put a couple of ads on my website for free ipad and iphone, after seeing on a teenage friend facebook page, a couple of comments, 'my ipad just came in the mail', and 'its here now, its awesome'.
On further enquirey those turned out to be spam, somehow intruded into my very annoyed young friends conversations, and it didn't take long before I found out there is a high level of skepticism among the teenage ie college kids using and wanting gadgets, about even bothering to open the ipad and iphone ads, as being 9/10's of a scam.
So, a friend and I went to the ads on my site and went through filling at first the email section and then onto the no joke, 35-50 questions, that have to be filled out, most of which one would never normally fill out on line as being too privacy risky, intrusive or serious hard sell.
On asking around it turns out most normal internet people I know refuse to open these kind of ads as being a scam, so in addition to the normal hassles of getting customers to convert, there is also this massive resistance in public perception to over come.
Back to POF and dating offers, we've all seen them, russian girls, cougars, asian girls, on and on, email submits for $2.50 one and all. On checking them as a customer would, they all turn out to be seriously questionable, as in the girls are fake, either paid to answer emails and pretend to be seeking dates, or non existent, or hookers, (sorry, better term?), and the billing systems are those ones that make the law braking headlines in newspapers for billing the customer despite them trying their best to get them switched off, ie ziinga auction site.
Its a bit dismaying to see that I've been promoting the exact websites that I have the lowest opinions of and the highest cautions about, and in that I must be looking at these ads like a million others do, no wonder conversions don't fly well sometimes.
Are there any answers?
Does one ignore the morality and promote bad sites anyway, or only seek out types of offers with a better public perception, or is there a way to lift the image of say the free ipad sites and encourage better conversions, or are there other ways to look at this bowl of soup?
How often do you all open the offers to see what the customer has to do and will receive?
I know this might be a load of codswallop, bringing this up here, excepting that the public resistance is real and therefore not good for conversions. And just to clarify, all of the offers I opened and went right through, dating ones and free electronics, are on one of the most popular and best reputation networks around that we mention here often, so this kind of dubious site must be very much business as usual around all the networks,
I put a couple of ads on my website for free ipad and iphone, after seeing on a teenage friend facebook page, a couple of comments, 'my ipad just came in the mail', and 'its here now, its awesome'.
On further enquirey those turned out to be spam, somehow intruded into my very annoyed young friends conversations, and it didn't take long before I found out there is a high level of skepticism among the teenage ie college kids using and wanting gadgets, about even bothering to open the ipad and iphone ads, as being 9/10's of a scam.
So, a friend and I went to the ads on my site and went through filling at first the email section and then onto the no joke, 35-50 questions, that have to be filled out, most of which one would never normally fill out on line as being too privacy risky, intrusive or serious hard sell.
On asking around it turns out most normal internet people I know refuse to open these kind of ads as being a scam, so in addition to the normal hassles of getting customers to convert, there is also this massive resistance in public perception to over come.
Back to POF and dating offers, we've all seen them, russian girls, cougars, asian girls, on and on, email submits for $2.50 one and all. On checking them as a customer would, they all turn out to be seriously questionable, as in the girls are fake, either paid to answer emails and pretend to be seeking dates, or non existent, or hookers, (sorry, better term?), and the billing systems are those ones that make the law braking headlines in newspapers for billing the customer despite them trying their best to get them switched off, ie ziinga auction site.
Its a bit dismaying to see that I've been promoting the exact websites that I have the lowest opinions of and the highest cautions about, and in that I must be looking at these ads like a million others do, no wonder conversions don't fly well sometimes.
Are there any answers?
Does one ignore the morality and promote bad sites anyway, or only seek out types of offers with a better public perception, or is there a way to lift the image of say the free ipad sites and encourage better conversions, or are there other ways to look at this bowl of soup?
How often do you all open the offers to see what the customer has to do and will receive?
I know this might be a load of codswallop, bringing this up here, excepting that the public resistance is real and therefore not good for conversions. And just to clarify, all of the offers I opened and went right through, dating ones and free electronics, are on one of the most popular and best reputation networks around that we mention here often, so this kind of dubious site must be very much business as usual around all the networks,
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