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Differenciate Between an Informative Keyword and Buying Keywords

by Mr Lim
3 replies
Lol, I've notice Marcus(MikerFocus) been recently contribute alot on the forum, so I decide to share some of my experience here.

So before starting out on PPC, PPV ads platforms or SEO, we just need to know more about the keywords we're targeting but before that, you should study what's the market of the product you're promoting. Like most people out there who are stuck on keywords, what keywords should they be targeting and what keywords should they be avoid?

To cut this short, we pick an offer for example a weight loss product(I know this niche have been discussion trillion times). So the topic today, we're going cover was about differenciate between an informative keywords and a buying keywords.

Now how should we start this..
An informative keywords means that the audience are searching for keywords that are informative to them, but are not neccesary for in-purchase of an item.

A buying keywords means that they(your audience) need solutions on the situation they are suffering, this could mean for example they are seeking ways to loose weight fast, urgently, quickly, need a solution in extreme.

They wouldn't mind spend a bit time on your page, also the product that you're trying to push up on a sale.

So to simplify what am I trying to tell, take a look on these keywords.

Examples Informative Keyword
How To Loose Weight
How To Loose Weight Healthy
Loose Weight on Food Diet
Weight Loss Videos for Womens
Best Weight Loss Programs

We know these are boring keywords, they have time to spare and they have time to take a look on your site patiencely. :p

So for buying keywords, most of they are in rush of need of the product, or intend of getting for the product but might had hesitation on them(I'm not going to cover this).

Examples Buying Keywords:
How To Get Rid of My Belly Fast/3 Day/Overnight/etc...
Fat Burning Device
Fat Burning Device Cheap
Loose My Belly Fast

Whereas they are seeking for a solutions and not information, these are mostly buying keywords, for example we pick iPhone as an product.

iPhone 5 Discount
iPhone 5 Coupons
iPhone 5 Fast Shipping

These keywords are among their hesitation and it's also their final hesitation of getting an iPhone.

It's just that simple, I hope you guys and gals would understand this simple lessons lol. Better not make any mistake further after you read this post.
#buying #differenciate #informative #keyword #keywords
  • Profile picture of the author Mr Lim
    Also I've forgot to mention, buying keywords gives a better Click Thru Rate(CTR) for my sites.

    It doesn't matter if your landing page, or if it's your ad copies, whenever your words are match to what their needs they will eventually gives you a better... sign, a plus.

    Though we know that buying keywords has little search amount than informative keywords, but my thought were, are all searchers for informative keywords, buyers? No, I don't think so, if that that so I would've rich by now lol.
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  • Profile picture of the author Anomalous
    I have stumbled across a type of buying keyword in my own research that I had never considered before. They require the right sort of offer to promote, but I haven't had trouble finding any.

    Here is the basic idea:

    sell my car fast
    sell my Hank Williams rookie card now

    etc...

    You get the idea. People, in their fevered quest for buying keywords, don't even consider using the word "sell." These are keywords that can convert well if you can find an offer that will help this person sell their car, or whatever.

    This particular discovery opened a whole new world of keyword research for me, and drew me to offers I would never have considered promoting before. And they work.

    Food for thought.
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    • Profile picture of the author Mr Lim
      Originally Posted by Anomalous View Post

      I have stumbled across a type of buying keyword in my own research that I had never considered before. They require the right sort of offer to promote, but I haven't had trouble finding any.

      Here is the basic idea:

      sell my car fast
      sell my Hank Williams rookie card now

      etc...

      You get the idea. People, in their fevered quest for buying keywords, don't even consider using the word "sell." These are keywords that can convert well if you can find an offer that will help this person sell their car, or whatever.

      This particular discovery opened a whole new world of keyword research for me, and drew me to offers I would never have considered promoting before. And they work.

      Food for thought.

      You're right, certain offer require certain keywords to promote. Thanks for sharing your eggs by the way. :p
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