PPC Optimization

Broad/phase keywords match anything closely resembling them when displaying ads.

So lets say you have this setup as a broad keyword: kitten

If somebody is searching for any of the following your ad will display: kitten, kittens, young kittens, tabby kittens, black kittens, and so on.

If you do proper tracking and discover that "black kittens" doesn't convert on whatever you are trying to sell, then you want to filter that keyword out. The only way to do that with a broad matching keyword is to add "black kittens" as a negative keyword. In adwords you do this by adding -black kittens as a keyword to your list (and that's how you do it in most other ppc systems too).

If you were doing exact keyword matches for your campaign, then yes you could just pause/delete the keyword from your campaign. But that doesn't work with broad matching because by it's very definition it catches anything closely resembling what you specify.

As for setting up Prosper202, you need hosting. Prosper202 itself is free, but it needs to sit on a domain that you have. What most people do, myself included, is install it on a subdomain.

subids are useful if you want to get a bit more advanced. What you want to do from the start is to track keywords. The way you do this is when you setup a link in Prosper202 it will give you a url that looks something like this:

http: //mydomain.com/tracking202/redirect/dl.php?t202id=9122&t202kw=

That is where you send traffic to from Adwords. All you need to do is add {keyword} to the end of that and Google Adwords will pass along the keyword they were searching for when they clicked your ad:

http: //mydomain.com/tracking202/redirect/dl.php?t202id=9122&t202kw={keyword}

If if you get 3 clicks, each search for "kittens", "black kittens", and "young kittens", Google would send them to:

http: //mydomain.com/tracking202/redirect/dl.php?t202id=9122&t202kw=kittens
http: //mydomain.com/tracking202/redirect/dl.php?t202id=9122&t202kw=black kittens
http: //mydomain.com/tracking202/redirect/dl.php?t202id=9122&t202kw=young kittens

Prosper202 will keep that information and help you analyze it.

The next bit is to pass along subids to your affiliate network. A subid is basically a unique identifier for every click you get. I posted an example of how it works in another thread yesterday, here is the thread with the screenshots of a test campaign I have running: http://www.warriorforum.com/ad-netwo...neverblue.html