Lending Page vs Direct Link ( FB and POF ads )

4 replies
Hi!
I have 2 question:
  1. I read many times that landing page is more good than direct page, but I don't understand how can landing page was more good? costumer (ho click on your ad) must serf on 2 website and this is more uncomfortable......
  2. for example you have 1000 click. how many costumers converting if you have direct link and how much converting if you have landing page?


P.S. Sorry for my bad English
#ads #direct #lending #link #page #pof
  • Profile picture of the author rackspace
    from what i have learned so far is that you have to test the offer to find out
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  • Profile picture of the author spujap
    Depends how good or bad is landing page of the product you trying to convert.

    #Scenario 1 - The product is costly and buyer would normally do detailed research on your product, but actual product page does not have much info.

    Provide all info. in your site, proofs etc to gain trust. He'll be more likely to buy the more confidence & trust you shower on him. Again your page should not look like a sales page.

    #Scenario 2 - Product page has all kind of info (marketing stuffs)

    Cloak the affiliate link with your url using a redirection script and promote it. Most companies won't allow this but few like FB does if it's relevant.

    But all these are for short term profit....If you wanna make money long term a targeted genuine site, good user base, authority content converts like anything.
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  • Profile picture of the author LukePeerFly
    I like to build my own landing pages because it gives me the ability to...
    • pre-sell the offer
    • build my own mailing list from my traffic
    • create my own angle
    The amount of people who actually go to your affiliate link my decrease, but the people that do go will be more likely to convert. I'd suggest split testing both, but usually you'll see better results long term by creating your own landing page.
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    • Profile picture of the author speedclean
      Agree with LukePeerFly on split testing. If you decide to go the LP route always test multiple versions of the LP for things like copy, images, titles, buttons, etc. Small things can make a big difference in conversion rate.
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