Getting Traffic & Not Leads? Here's Why.

2 replies
There has alot networkers who mention about leads scrubbing and others but we're always assuming in a minimal volume. However, I've decided to do a filtration on my offers to check on what worked for me, and what did not.

I ran through the whole 113 email/zip submit offers from Affiliate.com and tested it 1 by 1. Plus another 52 survey offers from CPALead.

Only 43 offers from Affiliate.com worked for me. ZERO from CPALead.

So, I thought it was safe to assume that all these 43 offers would work for me in the sense where if I run my PPC campaigns, I won't lose money if I play the cards well.

How wrong was I.

I started running PPC campaign and I have 52 clicks on my CPC, 45% converted. Voila~ No leads.

In case some of you wonder why did I not ask my affiliate manager WHY is this happening...

Let me just copy and paste what's written.

Me: For the past 2 days, I have been campaigning email/zip offers at votingspree.com. I have lots of clickthrough on my voting poll, some are as high as 50% and 75%, most of these traffics come from PPC.

AM: it registered the impression but not a lead, 1 sec

Me:sorry i was away. some after just putting in my website for organic traffic to pull in. but those with email/zip submit campaigns are the ones that I'm campaigning it more. Did the technicians found out why is it not recording leads yet? did the link offers that I sent you in the email are ALL non leadcapturing offers?

AM: nope, we have leads from all of them. just not from you, and your links are fine, just not converting for you. we should try new offers.

ME:so they are all working fine. don't mind me asking but what about the barnes and noble offer that I asked my friend to test? She's from United States and she completed the offer but the leads are not capturing?

AM: correct, the advertiser has not come through, so we have to move on and test others

ME: is there any possibility that my account has some problems and that's why it's not capturing?

AM: nope, b/c we are capturing impressions, so it's not the account, or the link.

ME: so i'm suppose to keep on trying and trying until i find a working offer. so far we've tested like a dozen and none seem to work. doesn't this surprise you ?

AM: this has happened before. the offers are working, we dont keep offers that are not working. we replace them with working ones

ME: this has happened before and how was the solution in the end? just work with what's working only? is it possible for offers to pay 1 affilaite and not another, if so under what circumstances does that occur. If the offer is paying others but not us, there has to be a reason

ME: i don't mean to give you a hard time but it helps to clear the confusion out of my head. since it is working for others, i think it should work for me too right?

AM: i dont know, the advertiser is not allowed to do things like that but the advertisers are not perfact so some offers dont work, we find them and move on, we cant drop an offer b/c it's not working for a handfull of affiliates, b/c it is working for many more affiliates, you just have to use the offers that work for you, we have over 800.


ME: how unfortunate. I'll keep on trying then.
The manager from CPALead told me more direct answers...

You won't get paid for every lead you get! it's never 100%. The maximum you can expect is around 10% - 20% of the leads you submitted!
This is where I feel the scrubbing gets way off the line.

This is the conversation between me and my affiliate managers regarding WHY my traffic did not convert although I'm 100% that email is submitted. And leads me to testing all the campaigns myself using proxy.

I understand that it's not always 100% but since we're doing the hard work and paying to get traffic to turn into leads, we do require a decent ROI to keep on going?

In this sense for me, CPA is not an ethical networking market to be in.

I have a question from Stevenlean or Gauher Chaudhry (if he lingers in this forum).

You guys made probably at least 4 - 5 figures a month or a week. How do you guys keep up with all these scrubbings that is definitely happening? If you're super affiliate who's managed to bring in super conversion rate(this too depends on the CPA network on whether they GIVE you the money), how are we as CPA newbies going to cope with all these scrubbings? Before making money, we would already be broke.

I hope everyone can understand my post here and probably should be more aware and conservative if you're using PPC as your main marketing tool. You would not want to keep it on 'automatic' mode unless you're darn sure you're getting paid for every traffic that converts to lead.

Hope this post would be useful for others who had probably wonder why they are still not getting any leads.

Best regards,
Rayson
#leads #traffic
  • Profile picture of the author ToddieM
    My conspiracy theory, Rayson, has always been that the advertiser demands a certain scrub rate from the network. Behind closed doors this percentage is worked out, and if you think they are going to dump the scrubs on their super affiliates....think again.
    It's the low guys on the totem pole that are going to absorb the scrubbings.
    If they (CPA networks) are supposedly willing to woo super affiliates with wine, women, & song; I doubt severely they would ever pull the scrub crap on them.
    In other words, the only solution I see is to become a super affiliate. I agree, 90% scrub rate is absolutely HIDEOUS, and I would strongly suggest you back away from the email/zip submits until you're more established.
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