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CPA on Facebook - CPC vs CPM

by skyboo
3 replies
Hi guys , i see a lot of poeple asking , must i use CPC or CPM ?

well it's about the results of your testing campaigns , for example i'm advertising in some countries with 0.01 CPC ( it's crazy ) and from the results i see that i'm paying 0.07 $ for CPM , so what i do is testing another campaign with CPM paying 0.02 and if it's work , it's a diference of 0.05 , this is the case where you ad is revelant and interessant . that will help you to optimize it



it's depend on your ad , the audience you target , the image you use .. to start you should use CPC and if you see that the campaign work and the ad is interessant for the audience you target , just switch it and test .

why should i use CPC ? The reason is that when bidding on a CPC basis, you will never pay less than your bid rate.

Guys there is no book or report that can show you more than your own experience , TEST TEST TEST and optimize .. and from testing you will learn a lot .

GOOD LUCK !!
#cpa #cpc #cpm #facebook
  • Profile picture of the author Khairi Hafizi
    i just want to ask about CPC..Lets say when i set up the ads,the suggested bidding price shown
    $2 - $4..means that,if i set my bidding price less than $2,my ads will never be shown? or its still be shown but with less appearance..?
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    • Profile picture of the author skyboo
      Originally Posted by richestsecrets View Post

      i just want to ask about CPC..Lets say when i set up the ads,the suggested bidding price shown
      $2 - $4..means that,if i set my bidding price less than $2,my ads will never be shown? or its still be shown but with less appearance..?
      Yes ,if your bid is less than the suggested one , you ad will never be showed , and if it showed you will reach a few poeple , i recommend you to put as a bid 2 $ and test if it's profitable , increase your bidding ; and you will reach more poeple

      Good Luck !
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  • Profile picture of the author gpwilson
    Yes. There is no other alternative option we may have. We should test as possible as you can until you get the best result.
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