Phantom/Ghost clicks on FB Ads?
So as a small test, i wanted to see if i get the same number of clicks on my shortened bit.ly offer url & that showed up on fb ads manager...nothing complicated here i am NOT using prosper202 or any other method of tracking this is just an offer link which was shortened with bit.ly and i was trying to compare the stats live on bit.ly. We all know bit.ly does a great job at tracking live visitors..
My tracking shows a few clicks missing..
Eg: fb ad manager shows 20 clicks and bit.ly tracker shows 8 clicks lol, so were these 12 clicks bots? If they are i am wondering how can a campaign be profitable..
Do you have any similar experience with fb ads or have any inputs, I'd be glad to hear em
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