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my first Dating campaign on facebook

by lotanas
13 replies
Hey guys,
i run actually my first dating offer , i spend 22$ and i get 13,5 $
i taget people from one city (139 000 users) and i get about 55 clicks in one day for 0.26$ , and whene i target all the country ( 650000 user ) i don't get impressions by bidding 0.45$ .


you think that i can get good campaign by only targeting thos 139000 users or i must jump and target all the country ?


and how many people you target to get a stable profitable campaign on international dating niche ?

thank you guys
#campaign #dating #facebook
  • Profile picture of the author Missouri31
    Spending $22 and getting $13.50 back isn't bad at all for your first campaign.

    Just keep testing and tweaking.
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  • Profile picture of the author lotanas
    thank you man, can you please tell me if i should target all the country or just one city, to scale the campaign later ?
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  • Profile picture of the author QtoBrooklyn
    international offer or US? direct linking or landing page?
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    "I don't care to belong to a club that accepts people like me as members."

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  • Profile picture of the author ChrisBa
    Originally Posted by lotanas View Post

    Hey guys,
    i run actually my first dating offer , i spend 22$ and i get 13,5 $
    i taget people from one city (139 000 users) and i get about 55 clicks in one day for 0.26$ , and whene i target all the country ( 650000 user ) i don't get impressions by bidding 0.45$ .


    you think that i can get good campaign by only targeting thos 139000 users or i must jump and target all the country ?


    and how many people you target to get a stable profitable campaign on international dating niche ?

    thank you guys
    Personally I wouldn't run dating ads on Facebook, I'd rather use pof - it's the same format but more targeted and dating friendly
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  • Profile picture of the author surreal
    Running it for a single city is fine - just make sure theres sufficient volume there. Youll need to have multiple performing ad copies and creatives up. All goes well, has potential for high returns but may not run as long as a broader offer would of course.
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  • Profile picture of the author Al amin
    Thats not bad at all. My first was spending $25 and getting back $3 (solid)
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  • Profile picture of the author lawyers
    Good job. My first time, I spent $100 and got nothing.
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  • Profile picture of the author lotanas
    thank you guys i think will target one city to get good conversion , and i will try to scale it later
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  • Profile picture of the author PPC-Coach
    139,000 is way too large a target.

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  • Profile picture of the author DaCato
    Try narrowing your target market down as much as possible, so that your ad copy and images speak directly to one particular segment of people.

    This should in turn increase your CTR and EPC.
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  • Profile picture of the author bizzexchange
    Targeting a city at a time tends to get result. offline marketing is another thing to consider with that option...
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  • Profile picture of the author lotanas
    thank you guys , my campaign is now -10% ROI , my ctr is 0,066% it's a good ctr or not ?
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