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How To Tap Into The Asian Market

by Forexmonster
14 replies
I have a website for Forex Apps ( Forexmonster ). There are alot of people online in China, Japan, other Asian countries. What is the best method of advertising to reach this market? I know that the Chinese consumers are looking for US products, and they have money, so it would be worth it.
#asian #market #tap
  • Profile picture of the author jaggyjay
    Hmmm... good question. Never bothered even looking into this. Perhaps a fellow Asian warrior with some experience can chime in.
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  • Profile picture of the author expressen
    I had an account with the Japanese iTunes partner program long time ago, perhaps it can be something for you?

    It's pretty tedious to be approved for the Japanese market but its not impossible!
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    • Profile picture of the author Forexmonster
      I know, most asian site have no english support, and google page translate doesnt do a good job. I tried to use baidu, doesnt work with translate.
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      • Profile picture of the author allofnone
        Originally Posted by Forexmonster View Post

        I know, most asian site have no english support, and google page translate doesnt do a good job. I tried to use baidu, doesnt work with translate.
        i think, hire interpreter in that countries, it's very useful

        cheer !
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  • Profile picture of the author Greedy
    I would hire someone, but some countries just don't buy online like others.
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  • Profile picture of the author Jerome Y
    You have to realise for countries like China, their internet censorship is really high and the people there trust local sites more.

    Also, be very careful with translators, if they don't understand what you mean it could come out totally wrong. For example, chinese is really difficult for most people and sometimes by the way you structure your sentences, people can tell if you are local.

    And the whole sales copy thing DOES apply too, but it makes it harder since now you have to take into account sentence structures, etc.

    Not easy but yes there is a huge market there.
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  • Profile picture of the author kairu
    I can speak for the japanese market only. The market is huge but you need a totally different approach. Many Japanese are still scared to use their credit card and make online payments. Although it's such a high-tech nation people themselves are pretty old-fashioned when it comes to using online shops, credit cards etc as it is considered "dangerous". Of course big online merchants like amazon, rakuten and the like have gained the trust of japanese customers but if you have, for example, a clickbank product aiming at the japanese market it can be hard to make people pay online via cc or paypal (many Japanese don't have paypal or dont know how to use it) because they might think you will scam them out of their money...
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    • Profile picture of the author antovn
      Hello Kairu,

      Thanks for the information you've given in your post. Before reading it, impossible for me to think that a lot of Japanese do not know Paypal!

      You wrote "I can speak for the japanese market only. The market is huge but you need a totally different approach".

      Could you give us some advice about such an approach? Asian Market, especially Japanese Market, is a very big Market. What would be the adapted approach?

      Anthony
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      • Profile picture of the author expcontent
        Originally Posted by antovn View Post

        Hello Kairu,

        Thanks for the information you've given in your post. Before reading it, impossible for me to think that a lot of Japanese do not know Paypal!

        You wrote "I can speak for the japanese market only. The market is huge but you need a totally different approach".

        Could you give us some advice about such an approach? Asian Market, especially Japanese Market, is a very big Market. What would be the adapted approach?

        Anthony
        One thing you have to realize about Japan is that despite being superficially very modern with bullet trains, high-tech cities and so on, is that the culture towards ANY online business is very old fashioned. Look at the website for any major Japanese business and it will be downright nasty to your eyes because the standards of Western web design (eg. clean sites, uncluttered layouts) just don't appear often in Japan.

        Then you have the buying culture, which Kairu explained. I haven't marketed in Japan but I've run campaigns for products in Hong Kong and Thailand (for the same niche as you, forex) and my experience is that people will buy from you, but they want to go through the old fashioned methods.

        This means they'll want to call you on the phone, want to deposit into your account via a local payment option, want to have ongoing support in their language, and so on. I have a friend that does incredibly well with finance campaigns in Southeast Asia but he's taken a very meticulous approach to localizing everything from payments to customer support. As an affiliate it just isn't really possible unless you work closely with the advertiser.

        Hope that shed some light on things. In short, Asian markets DO want to buy from you, but the business practices and consumer concerns are different from what we're used to in the West. If you can localize your product well, you can do very big numbers since most of these countries are densely populated.
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        • Profile picture of the author forexidea
          Originally Posted by expcontent View Post

          .........................

          Then you have the buying culture, which Kairu explained. I haven't marketed in Japan but I've run campaigns for products in Hong Kong and Thailand (for the same niche as you, forex) and my experience is that people will buy from you, but they want to go through the old fashioned methods.
          ...........................
          @expcontent

          I dont know what You are offering to the asian market, but maybe You could be of help. in our case we dont sell any product but would like to direct visitors to our forex related website. any idea where to start?

          any help is very much appreciated
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  • Profile picture of the author expcontent
    How's the site monetized? Display ads, product sales...? Generating traffic is the same as in any other region but monetizing the site varies a lot.

    People in Asian markets have the same desires as anywhere else and making more money is a big one for everyone. I would take the same angle as you would anywhere else but with a site that's completely localized and translated.
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    • Profile picture of the author forexidea
      Originally Posted by expcontent View Post

      How's the site monetized? Display ads, product sales...? Generating traffic is the same as in any other region but monetizing the site varies a lot.

      People in Asian markets have the same desires as anywhere else and making more money is a big one for everyone. I would take the same angle as you would anywhere else but with a site that's completely localized and translated.
      I need to direct traffic to the site. it is a new site and not yet online. but forex trading is in english so even if they want to have it in their language they need to know some english imho.

      do You have already many visitors from China and Thailand?
      could I take a look at Your site?

      cheers
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  • Profile picture of the author edwin008
    I have run Chinese campaign for some our US clients. We grow their business up quickly through SEM then SEO. Mobile traffic is also very cheap. However, not all business is a success, some of our clients refused to localize their website. I advertised for their English website on Baidu. Traffic is low, bounce rate is high. There is no way to optimize.

    Localize you properties before tap into China market. That's a must
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    • Profile picture of the author forexidea
      Originally Posted by edwin008 View Post

      I have run Chinese campaign for some our US clients. We grow their business up quickly through SEM then SEO. Mobile traffic is also very cheap. However, not all business is a success, some of our clients refused to localize their website. I advertised for their English website on Baidu. Traffic is low, bounce rate is high. There is no way to optimize.

      Localize you properties before tap into China market. That's a must
      @edwin008

      the campaign for US clients, was it forex related? and what company is it that You are mentioning?
      I am not sure if our website should be localized to chinese language. because it is forex trading and this is done in english. sure that we will have explanations about our website in many different languages. but the website itself will be english.
      maybe we can do business regarding Baidu etc., because we want to direct forex traders to our website, after visiting they will decide if they like our website or not.

      cheers
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