[Guide] How to Split Test Ad Copy on 7search

7search has this really annoying feature in that you can only have 1 ad copy running for an entire campaign. It's a major pain for those of us that like to test ad copies. They do have a workaround on a per-keyword basis, but that's too much work.

So I found a better solution.

I called up 7search a few days ago and told them I wanted to split test ad copy ad asked them if they had a way of making that possible - it turns out they do.

They have a feature (which is turned off by default on all accounts) called Campaign Scheduling. Essentially you can schedule what days of week and what times of day your campaign will run. The guy I talked to told me you can use to it basically create two identical campaigns with the exact same keywords and schedule them to run at different times of the day.

So I figured why not, let's try it out and they turned it on for me.

Here's what it looks like when you turn it on for a campaign:



That shows that I have that specific campaign set to run every alternating hour.

It takes a minute to figure out how to use the scheduler, but here's what it looks like when you are trying to configure it:



And here is "VersionB" of the campaign with the exact same keywords and bids but different ad copy:



The Green box indicates when this particular campaign is scheduled to run (it takes a few tries to make it work when you start using it, there is no instruction manual but once you play with it a bit it's pretty easy to use).

It even shows it in my local time which is really nice

So now I can run 2 (or more) campaigns with the exact same keywords and test the ad copies. When you pass your traffic through P202 you can then pass along on a c variable to identify which ad each traffic comes from.

The only downside of this is that it is a bit of a pain to figure out the interface for the scheduler, but once you figure it out it's very useful and you can now split test ad copy

To activate Campaign Scheduling in your 7search account, you simply need to call 7search and ask for it (just like you do for the ability to block affiliate ID's).