POF Targeting and Testing
I got another two questions on POF split testing.
1) What should the testing process look like?
- Do you first test let's say 15 different images with the same 'loose' targeting (e.g. 15 images shown to males age 30-50)?
By that you could probably see what age groups etc. click the most and THEN adjust the targeting, right? Or doesn't POF (or Prosper) show exact statistics what age groups etc. clicked?
- OR do you target very specifically from the beginning?
Let's say 15 images, images 1-5 shown to males age group 30-35, images 6-10 shown to males age group 35-40, images 11-15 shown to males age group 40-45 (plus maybe more targeting options like body type etc.)?
Please be precise when answering!
2) For how long do you test one campaign? I read on the POF blog that you should test it for 7 whole days- But that means a huge amount spent just one testing, doesn't it? Or do you just say I'm giving every ad 5,000 impressions, doesn't matter if it's all spend in one day or in a couple of days?
Thanks a lot!
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